Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
By Katie Barth, Marketing Manager PureCars Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to
Podcast: Getting Employees to Reach Their Potential
James Ochner, GM of I-10 Toyota, talks with us about getting dealership employees to live up to their full potential.
Success Story: #1 Honda Dealer In Michigan
Competition between auto dealerships in the Detroit, Michigan market is off the charts. Click cover to read from our digital magazine. Eric Frehsee, General Sales Manager at Tamaroff Motors, Inc., can look out his dealership’s window and see the neighboring dealership selling a lease on a fully loaded Jeep for $200 a month.
Are You Losing Customers to a Slow Buying Process?
Buying a car and going grocery shopping are pretty different, but how you feel about your time as a consumer should give you an idea about how your dealership customers feel when they spend more time there than they had planned, leave with more options than they wanted and spend hours finishing the delivery process.
September 2016 AutoSuccess Magazine
Building A Culture of Success Camp Chevrolet Cadillac GM Steve Hoggle brings Patience, Accountability and Partners to prepare for the future. click cover to open digital magazine Text “AUTOSUCCESS” on your smartphone to 72727 and receive our magazine and other updates via text message every month. Up to 8 msgs/mo. Message & Data Rates may apply. To
Podcast: Bring New Employees into the Fold
Bill Wittenmyer of ELEAD1ONE returns to talk about effective ways to bring new employees into the fold. click here to listen and for the direct download
Podcast: Direct Mail in the Digital Age
Latif Qadri of The Best Direct Group talks about taking advantage of direct mail in a digital age. click here to listen and for the direct download
Podcast: The Importance of Follow-Up
Sum-Ware’s Business Development Director Nathan Anderson shares the importance of follow up in service department retention.
Awarding Medals Before They’ve Gone Into Battle
I recently saw a post on a social network; it was a re-post of an alleged list that a new employee found on their door the first day of work. It was a thoughtful list, containing such items as “Don’t worry about calling in sick,” “It’s OK to have an off day” and “It’s OK
Success Story: Breaking Barriers While Achieving Record-Breaking Sales
The automotive industry has entered a time when staying comfortable and maintaining the status quo can lead to a dealership’s downfall. Today’s customer is evolving – they are more knowledgeable about what’s available than any customers in history and have a much better understanding about what things truly cost. The key to survival and success is […]
