Cars.com Hits Record-Setting Traffic Growth with 50M Visits in August
This growth, paired with innovative solutions helps Cars.com dealer partners level up their marketing and sales efforts and drive their business.
Kelley Blue Book Names 10 Best Back-to-School Cars of 2019
The 2019-2020 school year is right around the corner, and many parents and students are thinking about their transportation needs to campus and activities.
Solera|AutoPoint Announces Automated Certified Pre-Owned Inspection Solution
The OEM compliancy checklists will help to ensure dealerships are able to guarantee OEM compliancy when they certify pre-owned vehicles.
Auto/Mate’s Dave Druzynski Presents Workplace Harassment Prevention Workshop at NADA 2019
If your dealership’s anti-harassment strategy involves handing out an outdated policy buried in an employee handbook, or showing corny 1980s VHS training tapes, your dealership and your employees are vulnerable.
Auto/Mate’s Druzynski to Present ‘How to Win the Fixed Ops Talent War’ at DrivingSales Executive Summit
Dave Druzynski will share tips on how to source and recruit job candidates and how to establish a hiring process that ensures every new hire is a good culture fit with your organization.
Factory Rewards Programs Versus Dealer-Owned Rewards Programs
Customers like to be rewarded and the more you reward them, the more loyal they become.
Are You Letting Revenue Slip Through Your Service Department?
For every sales piece you create to drive new car sales, you should think about how this could also drive revenue for the other departments.
Four Strategies to Obtain More Business from Service Customers
These processes have been around forever and your service staff should know how to do them, which is why it can be extremely challenging to make any changes.
Dealers Are Waking Up to the True Value of Their Customer Data and Sales Attribution Models
To reach these objectives, dealership managers will need to embrace change. There are new metrics and methods to determine which marketing channels are supporting the goals of the business. One of the changes managers will need to embrace, for example, is that metrics such as cost per click (CPC), impression share, bounce rate, and time on site (TOS) should not be included in the list of key performance indicators (KPIs).
Home Run Sales? Cover Your “Bases”
It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.
