Cars.com Hits Record-Setting Traffic Growth with 50M Visits in August - AutoSuccessOnline

Cars.com Hits Record-Setting Traffic Growth with 50M Visits in August

This growth, paired with innovative solutions helps Cars.com dealer partners level up their marketing and sales efforts and drive their business.

Digital marketplace and solutions provider for the automotive industry Cars.com announced record traffic across its network as it continues to take audience share within the market. The company’s strategic investment in marketing and technology is driving unprecedented audience growth —more than 50.3 million car shopper visits in August 2019, a 26.8% increase versus the same time last year and the highest ever for the business.¹ This growth, paired with innovative solutions helps Cars.com dealer partners level up their marketing and sales efforts and drive their business.

“Our traffic momentum signals tremendous opportunity for dealers to drive retail sales heading into the fourth quarter as Cars.com shoppers have an average purchase horizon of 50 days,” said Alex Vetter, CEO of Cars.com. “Targeting a qualified population of car shoppers who are in market and ready-to-buy will deliver significantly higher sales conversions for retailers, and much more cost effectively than paid search and other marketing channels.”

What’s fueling the audience growth? Cars.com has held steady on its clean SEO strategy and mobile-first product development approach, with continued investment in mobile as the majority of car shoppers are browsing on the go. The focus on mobile has resulted in the No. 1 downloaded app in the car-shopping category.² 

The company is delivering more value to its customers in the form of shopper leads from its consumer audience and direct web transfers into the dealers’ websites, up 10% year-over-year.³  Dealer customers are also gaining increased gross profitability and faster turn from technology solutions such as AutoCorrected as well as high-quality buyer connections from social selling solutions such as Cars Social

“We’re shifting even more dollars towards growth. The investments we’re making are focused on technology, media and data to drive unrivaled efficiencies for the auto industry and our partners,” said Vetter.

¹ Cars.com Internal Data, Adobe Analytics and Google Analytics, August 2019
² App Annie Data, August 2019
³ Cars.com Internal Data, Adobe Analytics and Google Analytics, August 2019

Links:
Cars.com

You May Also Like

PRT launches 59 New Complete Strut Assemblies to North America

The new items represent nearly 12 million vehicles in new coverage and come to extend the PRT portfolio in North American aftermarket.

PRT is continuously extending the portfolio of complete strut assemblies in the North American aftermarket. A brand of the ADD Group, a manufacturer of complete strut assemblies, announced the arrival of new applications of the component for light vehicles, SUV’s and pickups. The launches include important models in the national scenario such as Nissan Frontier, Toyota Highlander and Mercedes E-Class, in addition to brand new applications such as the Dodge Durango 2022, the Ram ProMaster City 2022 and the Mazda CX-9 2022, among others.

automotiveMastermind Announces Integration with CarNow

CarNow’s integration with automotiveMastermind leverages first-party data to improve the automotive retail shopping experience.

CallRevu Acquires TotalCX

The acquisition is a strategic move to redefine industry standards and automotive customer excellence for CallRevu and TotalCX.

Rita and Rick Case Changemaker Award  2024 Winner

Jonathan DeLuca and the Frederick A. DeLuca Foundation were honored as changemakers at the 2024 South Florida Heart Ball.

Healey Brothers Opens State-of-the-Art Healey Hyundai Dealership

The new dealership in Fishkill, New York, is a model for the next generation of automotive dealerships with comprehensive services.

Other Posts

inride Consumer to Dealer Auto Auction Platform Now Live

inride’s groundbreaking consumer-to-dealer app, powered by technology and AI, is reshaping the automotive landscape.

700Credit Survey Shows How Dealers Are Susceptible to Fraud

Less than 1% of survey respondents say they collect a digital copy, validate and compare a driver’s license against DMV records.

Lotlinx Unveils Vincensus

Vincensus offers real-time visibility for OEM-specific and dealership inventory, plus key data on pricing and markdowns.

Mazda Opens 300th Open-Concept Dealership

Retail Evolution dealers now account for more than 85% of Mazda sales consistently outperform non-upgraded facilities in monthly throughput.