Flip the Script and Sell More Cars
I spend quite a bit of time in the industry providing lead management tips and advice to help dealers sell more cars, and arguably the most important advice I give pertains to communicating with customers. Let’s face it: Good communication can make a sale; bad communication can break it.
Greetings from a New Partner
Hello, AutoSuccess readers! Since this is the first time you’re seeing my face, I feel I should properly introduce myself. I’m Sean Donohue, and I am a group publisher for Babcox Media, a media company that is aligned heavily in the automotive aftermarket, heavy-duty fleet equipment and powersports industries. And now, thanks to our new
The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire
It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.
The Value of Video Learning
Video learning has exploded over the past few years. OEMs use it extensively with everyone from sales professionals to technicians for new model learning, continuing education certifications and more.
AutoSuccess is Growing, But Still Keeping Our Eye on the Mission
After 16 years of publication, AutoSuccess is starting an exciting new chapter. Our magazine recently joined the Babcox Media family, and will have resources available to us as never before. Babcox is a privately held, family-owned company headquartered in Akron, Ohio. The company started in 1920 with a publication titled India Rubber Review — still in
If You Think You’re Covered for Safety Recalls – You’re Not
Compliance pressures are increasing, yet safety recall data errors and timing issues continue to challenge dealers to know the safety recall status vehicles they are acquiring, currently have in inventory and those that they have previously sold and serviced. Big Problem Last year saw a record number of recalls, impacting more than 53.2 million vehicles.
Podcast: Using Your Customer’s Data
DealerVault’s Steve Cottrell joins us to discuss ways to use your customer’s data to separate your dealership from the competition.
Podcast: Increasing Engagement on Your Dealership’s Website
Autobytel’s Scott Pechstein talks about increasing customer engagement on your dealership’s Website to bring them into the store.
The Importance of Employment Branding
Employment branding: a company’s reputation as an employer, or how great a place it is to work — a must for today’s prospective employees. Dealerships have always placed a heavy emphasis on attracting consumers and cultivating a company brand for them, but with Millennials now making up the majority of the workforce and consumer base,
The ROI of Relationships: Get to Know Your Most Valuable Customers
Dealerships that identify their most valuable customers immediately set themselves up for success. They know there’s power behind the relationships they build with shoppers, and the more they interact, engage and improve the customer experience, the more loyalty and trust they’ll gain. Relationships take work. In fact, building relationships can sometimes seem like a lot