AutoMap Inventory Tracking Service Hits 40,000 Vehicles Tracked
Through AutoMap, a bluetooth enabled onboard diagnostics device (OBD) chip is attached to each vehicle, a simple set up that takes less than 30 seconds per vehicle. Once the device is enabled, each vehicle’s location is broadcast to the main software site, or AutoMap app on mobile, for tracking.
How to Move More Cars With Walkaround Videos
For many who have worked in the auto industry for a long time, cars have become commodities. Selling and servicing cars is how you make your living. As you view the rows of vehicles sitting on your lot, you may no longer feel a sense of pride or excitement, and your primary concern becomes “How
Setting Your Expectations for a Loyalty Program
Each visit is an opportunity to prepare for the next visit and set realistic expectations on what services will be needed.
Set More Phone Appointments by Making It Easy for Your Customers to Call Your Dealership
Mobile phones are our new personal assistants and they are changing the dynamics of customer interaction. Today, mobile is driving phone calls as the preferred method of customer interaction. Here are three simple things you can do to maximize your phone performance by helping your customers call your dealership.
Content Matters: How Telling a Story Hooks the Customer
Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?
Historic Opportunities: Advertising Has Evolved — Have You?
Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show
Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto
The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer
Four Steps to Success with Direct Mail
Direct mail is a powerful tool for driving business, but only if used correctly. Follow these four simple steps every time and you are guaranteed to have a successful campaign.
AutoSuccess Rolls Out New Website, eNewsletter to Connect With Users as Never Before
As ways to serve our audience better than ever before, we are proud to present the next stages of our evolution at AutoSuccess, launching this week.
A New Chapter for AutoSuccess
Last month, AutoSuccess began an exciting new journey — one that will allow us to take our mission of serving automotive sales professionals to the next level. After 16 years as a solo publication, AutoSuccess has joined the Babcox Media family, giving us greatly increased access to resources and expertise. With the tools now available
