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The Seven Rules of Fearless Growth: What Fearless Companies Are Doing to Grow Faster and Smarter

In today’s era of disruption, your company needs to stay agile enough to survive and thrive, yet it’s all too easy to respond to today’s business climate with fear and indecision. Business consultant Amanda Setili insists it takes only a few simple steps to guarantee success. Here she offers seven rules to help you navigate the new economy and achieve fearless growth.

Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership

If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.

ActivEngage Launches ActivOne to Offer Car Dealerships the Most Comprehensive Digital Messaging Solution on the Market

Orlando-based company releases revolutionary communications suite to support evolving digital conversations and help car dealers generate more revenue.

Dealership Marketing to the Millennial Generation

Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.

Six Elements of Phone Performance Self Improvement

Become the caller’s best friend. Successful professionals create experiences that drive customer trust and loyalty. Instead of sticking to a script and sounding like a robot, simply talk to the customer. Create an emotional connection; treat the people you speak to on the phone like more than just customers.

DealerSocket Becomes Approved Vendor for Mazda Digital Certified Program

DealerSocket also offers a digital retailing tool, Precise Price™, which allows customers to begin a vehicle purchase online and finalize the transaction at the dealership. Precise Price is fully integrated with DealerSocket CRM so dealers can easily pick up where the customer left off at home when he or she arrives on the lot.

VinSolutions to Host Annual VinWorx User Summit for Auto Dealers Nationwide

Automotive and marketing trends, connected retail and lead generation among the many topics offered at CRM event

Moneyball Strategy for Used Car Sales

The flood of used vehicles in the market has increased competition and threatens profitability. Now more than ever, dealers need a data-based strategy to capture their share of the market without giving up the gross. Using your data to create a market-based strategy is your best defense against costly acquisition mistakes and dwindling profits.

Colors On Parade to be Featured at 2017 Women In Automotive Conference in Orlando

On July 9-11, 2017 six members representing Colors On Parade will be attending the Women In Automotive (WIA) Summer Conference at the Omni Orlando Resort in Champions Gate, FL.

Winning in Your Local Market. Bill Page Honda Sales Up Percent in a Flat Market

Bill Page Honda faced a pivitol decision such as this when the dealership, then a Pontiac franchise, decided to start selling Hondas in 1971.