10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 2
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
If You Think You Know Your Customers, You May Be Wrong
Consumers want to love the car buying experience just as much as the vehicle they’re purchasing. There is no sacrificing one for the other. Transparency is crucial in making the experience worthy of their trust, their confidence and, ultimately, their business. However, newly released data tells us that there is an alarming disconnect between dealer
Vehicle E-Commerce: Why Would Today’s Dealers Stay Relevant in the New Sales Dynamics?
Barath Ashokkumar & Anand Sethuraman The biggest revolution currently underway is taking place neither in the manufacturing plant nor in the innovation labs, but in people’s living rooms. What started off as a demonstration of online shopping systems in 1979 has now exploded into a world of e-Bays and Amazons. With every kind of retailer
Building Today’s Communication Tool Box
The ways in which we communicate are ever changing, and that means thriving businesses must always be on the lookout for ways to update and clean out their communication tool boxes.
Success Story: Breaking Barriers While Achieving Record-Breaking Sales
The automotive industry has entered a time when staying comfortable and maintaining the status quo can lead to a dealership’s downfall. Today’s customer is evolving – they are more knowledgeable about what’s available than any customers in history and have a much better understanding about what things truly cost. The key to survival and success is […]
How Dealers Can Profit From Google’s 2016 Advertising Changes
By Nancy Lim. Nancy, Director of Marketing for PureCars For Google, 2016 has been a year focused on the customer experience. Google is the first site many consumers visit when starting the browsing process, especially when searching for a vehicle. Though it’s mostly up to dealers and other retailers to optimize digital advertising, Google
Plan When Times are Good to Build an Even Better Future
As of this moment, on average, things are good in the automotive marketplace. Last year, Americans bought 17.5 million cars and trucks — that’s a 6 percent increase over 2014, and a new record in sales. Experts are saying that 2016 is going to be even bigger. Things are going well, with every expectation that
Three Reasons Modern Customers Need a Modern Sales Strategy
Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.
