Your Frontline Employees Are Your Brand: Do You Have the Right Ones?
Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings
Dealers Are Waking Up to the True Value of Their Customer Data and Sales Attribution Models
To reach these objectives, dealership managers will need to embrace change. There are new metrics and methods to determine which marketing channels are supporting the goals of the business. One of the changes managers will need to embrace, for example, is that metrics such as cost per click (CPC), impression share, bounce rate, and time on site (TOS) should not be included in the list of key performance indicators (KPIs).
On How Not to Get Stuck Between a Rock and a Hard Place
We’re entering a time again where that dangerous spot between that rock and a hard place is staring dealers in the face. The heat is already on, and some dealers are jumping out of the hot water and taking action. I fear too many will not, however, preferring to mush on until the water boils and it is too late.
Dealertrack Unveils the 2018 Compliance Guide
The Compliance Guide is designed to highlight what is ahead for dealers in 2018 and provide tips for managing compliance with confidence, geared towards establishing a culture of compliance, enhancing data security and maintaining customer transparency.
Detail Plus Car Appearance Systems Changes Ownership
Detail Plus has relocated to Dallas, Texas from its original Portland, Oregon home, in a strategic move to provide a more centralized location that also allows future growth.
Ditch the Purple Gorilla: Create a Dealership for Today’s Customer
Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?
Up in a Down Market: Training and Marketing When Things Slow Down
“Our overall strategy? Stay the course. Stay in your lane. Market to your customers. Full steam ahead. Walt Disney said it best when he said, ‘I’ve heard there’s going to be a recession. I’ve decided not to participate.’”
Natalie Born Selected to Present on Female Purchasing Power at Women in Automotive Winter Conference
Born to present “Women Buyers – Get the Playbook” at the conference December 10-11 in Palm Springs, California.
Stronger Together
The experts are predicting trends for the industry that may or may not come true, and dealerships need to have plans in place for any eventuality. And, if 2017 taught us anything, it’s that nature can always have the final say in how we do business, or if we can open at all.
How to See a Strong Return on Your Dealerships’ Marketing Investments
Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership?
