San Clemente, CA — DealerSocket recently announced the company has been approved as a certified digital vendor under the Mazda Digital Certified Program. Through the new program, Mazda dealerships can partner with OEM-authorized, best-in-class website and digital marketing solution providers to enhance their digital presence and provide a higher quality shopping experience for customers.
Beginning Aug. 25, franchise and independent dealerships can sign up for special DealerSocket packages for digital advertising and responsive websites powered by DealerFire™. The tiered packages, Campfire (basic), Bonfire (intermediate) and Wildfire (premium), offer various levels of digital support from SEM to dynamic advertising, credit solutions to inventory management, pricing and more.
With nearly 30% of leads coming from dealer websites, DealerSocket’s award-winning sites are uniquely designed for each dealership brand and offer tailored content and cross-platform compatibility to provide an engaging customer experience on mobile, tablet and desktop devices.
DealerFire websites are also fully integrated with dealership customer relationship management (CRM) platforms or dealer management systems (DMS) for a seamless web-to-store experience and information sharing. Through the Crossfire CRM integration tool, dealerships can identify when customers visit their websites, allowing them to track customer and prospect behavior more efficiently during website visits to find out what they’re most interested in.
In addition to creating an unrivalled online presence, DealerSocket helps build brand loyalty and drive more traffic and leads to dealership websites through integrated digital marketing services such as content marketing, paid search marketing and social media marketing.
“DealerSocket offers the most comprehensive suite of digital services for dealerships in the industry. Our experience with building high-traffic, engaging websites and leveraging their success through customized digital strategies has already earned impressive results for many Mazda dealers across the country,” said Aaron Schinke, Director of Product, Digital, DealerSocket. “We continuously update and review our products to make sure we are staying two steps ahead of the digital marketing trends. For example, recent DealerFire upgrades make our websites faster than the industry average and provide an unmatched user experience for dealership customers.”
DealerSocket also offers a digital retailing tool, Precise Price™, which allows customers to begin a vehicle purchase online and finalize the transaction at the dealership. Precise Price is fully integrated with DealerSocket CRM so dealers can easily pick up where the customer left off at home when he or she arrives on the lot.