Becoming a Porsche Technician – Apprenticeship Program Celebrates 20 Years
The majority of PTAP aspirants have already completed the Automotive Technology curriculum from the Universal Technical Institute, and only the best candidates are considered.
Tips for Creating Effective Digital Listings from a Manheim Express Concierge
Dealers can either use the app themselves to list vehicles in minutes or call upon the Manheim Express Concierge team to inspect and create vehicle listings for them, as well as offer expert consultations on their wholesale pricing and strategy.
The Power of Gratitude
Dealers often say their business would fail without their employees. But do their employees know that? Sometimes dealers and managers think they are communicating appreciation to their staff, but the sentiment may be falling short.
CareGard Warranty Services Celebrates 25 Years, Announces Team Promotions
In addition to the sales, F&I and service drive training, and compliance management, the company is enhancing their training offerings to include automotive personnel recruiting, hiring, training and proven processes that will maximize income and sales opportunities for CWS clients.
50 Years of Experience Leads to Dealer Success
From humble beginnings to its 50th anniversary, the Neil Huffman Auto Group’s business formula adapts to the ever-changing automotive industry with the customer in mind.
Fourth-Generation Family Dealership Cultivates Sales & Service
Agricultural communities don’t usually lend themselves to successful automotive dealerships due to the low drive-by traffic, but one dealership has plowed through the competition of massive auto malls and made a distinct name for itself in the Golden State.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
Dealer Panel – Benefits Employees Appreciate the Most
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
Mitchell 1 Brings Back its ‘Fabulous Las Vegas Sweepstakes’
One lucky winner will receive an all-expense paid trip for two to attend this year’s Automotive Aftermarket Industry Week (AAIW) events, including the Automotive Aftermarket Products Expo (AAPEX) and Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada.
What Do Metallica, Miles Davis and Maroon 5 Have in Common?
Everyone seems to want a clear picture of what’s going on, and why shouldn’t we? We deserve a clear view on the success and failure of the dollars that we are committing to digital advertising — all advertising for that matter.
