Ways to Increase Your Customer Engagement
When you take the initiative to refresh your brand and strengthen your online presence, you help ensure your dealership’s longevity and brand awareness within the automotive industry.
Carolina-Based Company Colors On Parade Hosts 2017 National Area Developer Conference in Raleigh, North Carolina
Colors On Parade is excited to be hosting their 2017 National Area Developer Conference in Raleigh, NC from September 29-30 2017. This conference is an enriching opportunity to gather employees who work in different areas throughout the world to come together once a year.
Are Your Dealership’s Search Terms an Epic Gift or a Disappointing Downer?
Giving gifts is a bit like optimizing your dealership’s Website for search engines. Are the people you love (customers) going to get what they’re looking for? Are they going to like it? What happens if they don’t?
How to Build a Public Relations Position to Grow Customer Retention
How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager? I have had a few calls from people about last month’s article about using the “Apple Experience” in your dealership’s service drive to
Four Tips on Making Sense of Social Media
So, if it’s inevitable, why not embrace it and see what it has to offer? Much like boarding a boat pulling out from the dock, however, you need to get in or stay out; one foot on the boat and the other on the dock is not a position for success.
