Understory Launches Hail Insurance for Dealers in Five New States
Auto – Hail Safe provides customizable, cost-effective pricing, no financial deductibles and quick, predictable payouts when a damaging storm strikes.
Keys to a Higher Car Count
Sustainable tactics to increase your numbers.
3 Steps to Increase Organic Website Traffic
Dealers know SEO is important, but they sometimes forget why or lose sight of its impact. They earmark marketing funds to optimize their websites, but too few agencies and dealers effectively monitor and measure what they’re getting for that ad spend. If you can’t measure it, how do you know if it’s working?
How Dealerships are Losing Online Leads
The automotive industry is notorious for outdated sales practices and our lack of a fundamental e-commerce framework. But what’s worse than no online presence at all is one that feels half-baked and leaves customers more confused than ever.
Is Your Data Living on an Island Doing Nothing for You?
Most automotive CRMs present only a snapshot of your customers’ data, which will decay over time unless you are working hard to keep your database “evergreen.” Your dealership’s job is to effectively gather data and protect it to give your dealership the competitive advantage it needs to flourish.
Understanding Fuel Trim Theory and Operation
The modern engine measures two things extremely well, the amount of air going into the combustion chamber with the MAF sensor, and the byproducts that are generated by the combustion event with the oxygen sensor. These measurements allow the engine’s computer to put the right amount of fuel and spark into the cylinder to give the most efficient and cleanest combustion event.
The Case of the Missing Google Traffic
Google Analytics is the gold standard for measuring website performance. The key metrics usually monitored are number of visitors or sessions, bounce rate and website conversion. Dealers have learned to ask the right questions and look out for the obvious problems.
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90% of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments and sales to that ad spend.
Helping Auto Dealers Triple Their Profits
With the amount of changes taking place in dealerships today and the speed in which they are happening, ask yourself the following questions: Is your dealership like all the others, with shrinking new car margins? Are your pre-owned margins also slipping?
Finding Hidden Suspension Damage
Worn or damaged tie rod ends, ball joints, upper and lower control arm bushings, and other steering components can cause steering-related issues. A worn or bent steering rack can also create alignment headaches. But, most of these are due to wear and tear, not bent or broken components.
