Finding Hidden Suspension Damage
Worn or damaged tie rod ends, ball joints, upper and lower control arm bushings, and other steering components can cause steering-related issues. A worn or bent steering rack can also create alignment headaches. But, most of these are due to wear and tear, not bent or broken components.
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
A Recap of the 2018 Used Vehicle Market & Outlook for 2019
While margins for new vehicles continued to decline in 2018, margins for used vehicles improved. The stars were aligned perfectly to make 2018 a banner year.
Major Profit & Retention Leaks in Service Tied to BDCs
If you’re struggling with service revenue, CSI or profitability, the data I’m about to share with you will help you understand what could be causing your pain and hurting not only your fixed operations business but also your entire dealership.
Myth Busting Your Website Strategy
Here are the four most common myths that auto dealers believe and that are cause for their dealership’s greatest pain points.
Fuel Pump Diagnostics: Using Scan Tools
So much of the diagnostic process for fuel pumps can be performed from the driver’s seat of the vehicle with a scan tool. This makes you a more productive technician and the diagnosis more accurate.
The Lies Green Arrows Can Tell
Sometimes red is good and sometimes green is bad, which, in the end, only makes the digital universe harder to understand. This is especially true when it comes to a client who just wants to see green and forward movement.
Dealers Are Waking Up to the True Value of Their Customer Data and Sales Attribution Models
To reach these objectives, dealership managers will need to embrace change. There are new metrics and methods to determine which marketing channels are supporting the goals of the business. One of the changes managers will need to embrace, for example, is that metrics such as cost per click (CPC), impression share, bounce rate, and time on site (TOS) should not be included in the list of key performance indicators (KPIs).
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
What’s The ROI on my Digital Advertising?
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.
