Marcom Technologies’ Total Call Results Analyzes Calls to Drive Performance
Fully tracked lines can measure the effectiveness of a dealership’s advertising, as well as sales and service opportunities.
PureCars’ Ad Platform Selected by Toyota for Dealer Parts & Service Program
The multi-channel digital ad program helps OEM partners design, develop and deploy unique campaigns for fixed ops.
LotLinx Reports on Dealer Marketing Choices during Pandemic
A recent LotLinx analysis found that SEM marketing for new vehicles is even higher than used, despite inventory shortages.
Toyota Selects GSM for Toyota Parts and Service Digital Ad Program
The program supports all vehicle models, allowing dealerships to target the maximum amount of Toyota owners possible.
Coexisting with COVID-19 – The New Abnormal
Three strategic steps for effectively navigating the new abnormal in life and in the dealership.
Seasoned Automotive Executive Joins Friendemic as Chief Growth Officer, Board Member
Denise Chudy will be responsible for leading the sales and marketing divisions of Friendemic, as well as growing the base of the company’s solutions with her network of manufacturers, dealer groups and industry partners.
Looking to Bounceback? Focus on Meeting Customers’ Emerging Needs and Pent-Up Demand
It’s critical to evaluate who has and hasn’t suffered intense economic damage as a result of COVID-19, and to begin devising marketing and incentives that will appeal to each segment specifically.
DealerSocket’s DealerFire, Stream Announce Strategic Partnership
This new partnership taps into the power, strengths and capabilities of both companies to provide dealers with an innovative way to accelerate their digital marketing performance.
DealerSocket’s DealerFire Websites Earn Honda Certification
DealerFire websites feature native mobile functionality for an app-like shopping experience designed to efficiently connect car buyers to the inventory they’re looking for with Google-like, search-as-you-type functionality and a search-by-features module.
Honda Selects Dealer Inspire as Website, Technology Platform Provider for US Dealerships
Dealer Inspire’s advanced website platform is the core of its connected ecosystem of solutions that make automotive retail faster, easier and smarter from search to signature.