Marcom Technologies Inc. announces their newest telephony solution, Total Call Results, powered by InteractiveTel. 

By combining Marcom’s award-winning training and process with InteractiveTel’s real-time business intelligence, Marcom Total Call Results users will have access to a solution that combines leading technology with real-time training to increase client engagement across the board. 

“This business partnership with InteractiveTel is one both Jack and I have been excited to announce for quite a while now. InteractiveTel’s platform gives us the data we need to effectively coach on all aspects of the phone, from the receptionist to the parts counter and all departments in between,” said Chuck McGraw, Marcom’s CEO.  “With Marcom Total Call Results, we can analyze inbound and outbound calls to drive performance change. That’s why we call it Total Call Results — a hybrid, the best of both worlds!”

Using Total Call Results, dealership management will have access to all recorded inbound and outbound calls across every department. Fully tracked lines will measure the effectiveness of a dealership’s advertising, as well as sales and service opportunities, with each call listened to, analyzed and reported upon for performance. Afterward, coaching notes for employees and on-site dealership coaching will be made available to capitalize on every call coming in or out of the dealership. 

“Imagine accurate data in the hands of people who can make a difference and drive true, long-term behavior change of employees. That’s a formula that can’t help but drive ROI for the business,” said Jack Behar, CEO of InteractiveTel. “We have had clients using this solution for over a year now to ensure we got everything right, and let me tell you, it was worth the wait. We are extremely excited with the results and we know our future clients will be as well.”

“For data to be useful you need to act on it. InteractiveTel provides us the information on what is happening during our calls, while Marcom assists us with the process and training support needed to sell more cars and write more service,” said Bryan Koser, director of marketing at Germain Florida BMW, Lexus, Honda. “The Total Call Results solution has had a tremendous impact on our business.”

For more information, visit https://marcomtechnologies.com/.