GSM, an automotive marketing company specializing in omnichannel, digital and direct solutions for the automotive industry, was recently selected to participate in Toyota’s Parts and Service Digital Advertising Program.
As a leader in digital fixed ops marketing, GSM serves a large base of digital customers and offers low entry prices for its competitive program. GSM specifically designed its packages and services to help Toyota dealerships defend their Primary Marketing Area against competitors and the aftermarket.
Parts & Service Digital Advertising
GSM utilizes a four-pronged approach to help Toyota dealerships Appear, Engage, Convert and Re-engage auto consumers across paid search, Facebook and display advertising. This approach allows participating dealerships to be present for all critical moments that influence a customer’s service behavior.
GSM offers four packages that come standard with advanced features such as real-time, on-demand reporting, paid search ad extensions, a negative keyword strategy, trackable phone numbers and more. Better yet, the program supports all vehicle models, allowing dealerships to target the maximum amount of Toyota owners possible.
GSM’s Digital Platform
GSM’s proprietary Advanced Marketing Platform (AMP) puts the customer experience first by leveraging machine learning to drive optional performance and relevancy across all digital channels.
AMP allows dealerships to utilize search ad extensions, remarketing lists for search ads, smart bidding, Google in-market audiences and customer-match. It also comes equipped with Facebook and display ad integration to target service-ready audiences on relevant websites and social networks.