Dealership Marketing to the Millennial Generation
Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.
DEALER SERVICE: Parts, Tools Equipment and Tires
We are so excited to announce with the August issue of AutoSuccess our new Dealer Service supplement. The first of a quarterly series, Dealer Service is the perfect publication for you, the automotive dealer or manager, to read and then pass along to your dealership’s service director/fixed operations manager.
Building Leaders: When to Let Go, Part 2
“My job is to find the right leaders for the right job, make certain they are working from their position of strength and lay out the expectations. They need to know what we want, when we want it and what rules of our culture they must follow to get it done.”
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
New Outsell Solution Leverages Artificial Intelligence To Help Auto Dealers Move Inventory Faster
“Outsell’s new packages help dealers quickly determine what they need for digital marketing,” said Harwood. “Nearly all our customers use a combination of Outsell solutions. Our new packages expand their ability to automatically and continually engage their consumers throughout their lifecycle, drive measurable sales and profit results, and save them some money.”
Seven Workplace Moments That Really, REALLY Suck (and How to Make Them Suck Less)
Firings, probation periods, and rejections all suck, and they all come with the territory of office life. Unless you’re very lucky, you’ll likely face an uncomfortable job moment or two at some point in your career. But fear not; survival is guaranteed. In his new book, venture capitalist, college president, speaker, and author Richard Moran describes hair-raising work scenarios nobody ever wants to experience—and offers insights to make them less awful.
Sealing the Cracks Customers Fall Through
It might be easy to think that what is said online won’t impact your bottom line, but smart dealers know that reputation management connects with every other piece of their strategy to catch and keep customers.
Three Scenarios Live Chat Will Fix in Your Service Drive
The phone shouldn’t be the only way customers connect with the dealership. This bottleneck limits your potential to serve more customers. Live chat opens engagement avenues, freeing your staff to focus on customers at your dealership.
Are You Meeting Car Buyers Too Late?
He’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full of papers. He looks around, essentially daring a sales associate to approach him.
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
