Gone in 60 Seconds
We recommend that you develop a professional greeting for your stores. Train, role-play and have someone mystery shop to make sure your team follows through. After all, training for customer retention is a lot more cost effective than new customer acquisition.
How to Measure Purchase Intent and Manage Inventory Using Social Media
Marketers have learned to use these platforms to collect data, target customers and engage directly with them. Advanced technologies enable marketers to access vast amounts of information using tactics such as keyword performance metrics and attribution modeling
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
In a Jetsons’ World, It’s the Flinstone Mentality That Will Win
But as we continue to try to keep up with constant innovation and make sense of this whirlwind of information, a lot of us have forgotten the most important part of our business: relationships.
The Polarization Problem: How to Dislodge and Move Forward When Decision Makers Are at a Stalemate
The rapid-fire pace of business today means companies must make big, bold strategic decisions quickly, fearlessly, and often. When teams are polarized, this can’t happen. Amanda Setili explains how stalemates cripple your company and offers six steps for reaching a breakthrough.
How Responsible Are You for KPI Scores?
Do you want 12 to 15 quality tickets with high KPI because they were able to give your clients the time and attention they deserve, or do you want a higher ticket count with mistakes and missed opportunities because they went into survival mode?
Testimonial Builder Elects Greg Gifford to its Board of Advisors
Testimonial Builder, the premier mobile app for filming and syndicating video reviews, announced that Greg Gifford has been elected to its Board of Advisors. Greg is recognized internationally as a leading SEO expert.
The Seven Rules of Fearless Growth: What Fearless Companies Are Doing to Grow Faster and Smarter
In today’s era of disruption, your company needs to stay agile enough to survive and thrive, yet it’s all too easy to respond to today’s business climate with fear and indecision. Business consultant Amanda Setili insists it takes only a few simple steps to guarantee success. Here she offers seven rules to help you navigate the new economy and achieve fearless growth.
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
How’s Your Reputation in Your Community?
Somebody recently told me that they would never buy a car from a particular dealership because of a bad experience they had there. Whether the personal boycott was warranted or not doesn’t really matter as perception can quickly damage reality.
