Using Technology to Move Your Dealership Forward
Your dealership’s online presence should extend beyond its own website. In addition to posting third-party listings, you should connect with your customers by embracing social media.
DealerSocket’s Precise Price Digital Retail Platform Now Displays VIN-Specific F&I Product Rates, Content
Precise Price, initially developed to address the strong interest among consumers to transact online from any mobile device, marked DealerSocket’s entrance into the burgeoning digital retail category.
Just Text Me
Text is now the preferred method of communications for U.S. adults. It has a 99% open rate compared to email’s 20% (at best), making it a far more effective form of communication. However, most dealerships’ websites still have countless clever — and annoying — ways to attempt to get a consumer to fill out a lead form.
Podcast: The Future of Automotive Research and Shopping
Gina Callari, COO of Evox Images and RelayCars, joins us to discuss driving the future of automotive research and shopping.
Prodigy Expands into New San Francisco Offices
New additions to the platform enable salespeople to place more focus on the customer rather than administrative work, which helps to decrease the time it takes to sell a car by around 45 minutes or more.
TAGRAIL Announces the Addition of Agile Marketing Features to its Digital Retailing Platform
The TagRail platform includes modules to help dealers better manage workforce dynamics, engage customers and improve workflows through the dealership.
Look Before You Leap
It’s advice that’s been around for centuries and still makes sense: look before you leap. As a business owner or manager, you want to ensure you have all the information needed to make a decision before making it.
How You Can Maximize Your Ad Dollars Through a New Digital Approach
Why are you spending so much money on digital advertising? Here’s how you can increase your return without spending a dollar more on marketing.
Perception vs. Reality:
There’s an old saying that a customer’s perception is the reality. Very seldom do I speak with a general manager or fixed operations director where the topic of competing against Jiffy Lube and Pep Boys does not come up. After the warranty expires, 70% of those aftermarket dollars are flowing right into everyone else’s hands. The possibilities are endless in this $350 billion market where by most accounts, franchise dealerships will get about 30% of that number.
9 Essential Videos Every Dealer Needs
Videos are a great way to showcase both your inventory and your dealership, which is why it’s essential to create a library of videos that your dealership can use to influence auto shoppers and service prospects.
