Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds
“To meet customer expectations, auto retailers must evolve their shopping experience to match the precedent set by retailers in other industries,” said Doug Van Sach, Affinitiv’s vice president, strategy & analytics. Affinitiv’s survey found that the online shopping experience offered by dealers falls short in three key areas.
How to See a Strong Return on Your Dealerships’ Marketing Investments
Seeing a strong return on your dealership’s marketing investments is a long-term commitment to your business. You have to be willing to spend the money, do some research and try new things within your marketing team and business.
MAX Digital Launches Smart Trade Valuation Tool
Early in the shopping experience, consumers want to get a quick estimate without any strings attached of what their trade-in might be worth.
Your CRM Will Be at the Center of Your Success
While existing CRMs may still bring a level of ROI for the dealership, data, bots and personalization will start to change shopper and customer expectations and redefine how the automotive sales process will work. Stop focusing on things from the past and ask yourself, are you creating experiences that create rapport and build trust that will last a lifetime with every shopper?
New Phebi Software Makes it Possible for Organizations to Easily Voice-Enable its Website
Phebi’s new release enables people to search, and even purchase, items from websites using only their voice.
FZA Digital Releases ADAPT Compliance Toolkit for Auto Dealers
Automotive websites change rapidly and often, and are edited by both internal developers and dealership staff. Accessibility functionality can be impacted quickly and remain unnoticed until it’s too late. Designed for accessibility and minimal legal exposure, ADAPT includes practical hands-on tools and fully automated web accessibility technical tools, ensuring full compliance at any time.
Dealer Inspire Selected by General Motors to Provide Website Services to 4,000+ U.S. Dealerships
Dealer Inspire’s platform is built for powerful dealer customization, with page-building tools that allow dealership teams to easily update and create professional quality web pages with no coding or complicated tools required.
WheelsTV Joins CDK Global Partner Program
As a member of the CDK Partner Program, WheelsTV can now provide dealers and OEMs with the WheelsTV Showroom’s interactive video test drive application through their CDK website.
Armatus Dealer Uplift: A Member of the CDK Global Partner Program
The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites.
How to Drive Successful Change at Your Dealership
The most important digital changes are never quick or simple. It took years before people realized how powerful the iPhone could be — RIM execs viewed mobile apps as a novelty for children, choosing not to add them to the Blackberry platform because they didn’t believe serious businesspeople had any use for them.
