PureCars Launches Signal Pro, a Multi-Channel Attribution Platform for Automotive Marketers
Dealers now have access to honest, full-funnel attribution insights to drive ad campaigns and improve sales.
5 Steps for Small Dealers to Compete with Online Ads
It’s hard and scary, but you’re not alone. Online advertising can be a full-time job on its own (in fact, it is!). It’s only normal to feel overwhelmed by the amount of work and choices involved.
Boost Trust by Building Your Online Reputation
Today’s savvy consumers are following in the footsteps of those early Saturn fans. They are empowered with information long before they even set foot inside your dealership.
Death of Brick and Mortar Isn’t Inevitable
The days of walking into a store and purchasing an item are becoming a thing of the past. The rising trend of online shopping epitomized in retail sales has been no stranger to the automotive space, either.
Your Guide to Customer Loyalty Starts with Your Digital Strategy
To stay in sync with your customer base and maximize your exposure, you need to move more of your business presence and marketing online.
Why the Customer Experience Matters in Your Dealership
Almost everyone nowadays has a car. In fact, many people are surrounded by several different car dealerships all promoting the lowest prices and best deals. But most of the time, what separates you from other dealers will be that you provide the best possible customer experience.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Dealership Managers Were Set Up to Fail
Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.
Up in a Down Market: Training and Marketing When Things Slow Down
“Our overall strategy? Stay the course. Stay in your lane. Market to your customers. Full steam ahead. Walt Disney said it best when he said, ‘I’ve heard there’s going to be a recession. I’ve decided not to participate.’”
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
