Frazer Partners with SpinCar to Bring Personalized Digital Merchandising to more than 20,000 Independent Auto Dealers
Existing Frazer customers can contact their regional Frazer representative to activate SpinCar’s suite of digital merchandising solutions and data-powered innovations.
PureCars Completes Spinout with Diversis Capital and Stage 1 Ventures
The company will continue to focus on delivering industry-leading marketing automation and business intelligence software to dealers; finding new and innovative ways to help dealers and auto groups increase market share, return on ad spend and overall profitability.
Generations Digital Introduces Analytics Express, Report Designed to Hold Lead Vendors Accountable
Each month, Analytics Express clients will receive their formatted and consolidated Google Analytics and third-party classifieds reports by secure email.
Refocus Your Dealership Marketing with Digital Retailing
Marketing is a nonstop activity; it is all about experimentation and learning from the customer behavior and adjusting the marketing message to resonate with website visitors.
4 Ways to Profit From Online Reviews
Most dealerships today understand the importance of a good online reputation. Consumers see online reviews all over the web, and they do influence customers in their selection of a dealership for both sales and service.
New RelayCars in Roomscale Allows Car Buyers, Dealers To Experience Hyper-Realistic Virtual Reality Showroom
Dealers will now have the ability to instantaneously showcase a wider range of vehicles and help consumers to make informed purchasing decisions through the realistic environment.
Equifax and Jabian Consulting Connect Data and Analytics for Better Customer Journey
The study found that universally both franchise and independent dealers want to predict and understand consumer behavior by enabling early engagement online, and leveraging consumer information (trade/buying habits) to help power the consumer purchase.
DealerRater Announces 2019 Dealer of the Year Awards
Leading U.S. and Canadian car dealers recognized for high marks in online customer reviews.
Digital Retailing is Going Electric: Dealer Inspire Debuts the Latest Solutions for Automotive Dealers
The newest version of Online Shopper offers omnichannel solution to bridge the gap between the digital and in-store shopping experience, offering consumers the ability to compare multiple vehicles side-by-side and pick up where they left off in the dealership.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
