PureCars Launches Meridian Marketing Platform at NADA Show 2020
The platform intelligently identifies low funnel shoppers and makes your dealership the clear choice for their purchase.
3 Danger Signs Your Phone Systems are Letting You Down
Phone calls to your dealership are your best bet to engage with low-funnel, high-quality consumers who are ready to buy. Make sure your phone systems are healthy by keeping an eye out for these three easy-to-fix danger signs.
Dealer Inspire Selected by General Motors to Provide Website Services to 4,000+ U.S. Dealerships
Dealer Inspire’s platform is built for powerful dealer customization, with page-building tools that allow dealership teams to easily update and create professional quality web pages with no coding or complicated tools required.
Videos + Data Integration = Strategic Advantage
The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.
Podcast: The Future of Automotive Research and Shopping
Gina Callari, COO of Evox Images and RelayCars, joins us to discuss driving the future of automotive research and shopping.
Management 101: Missed Opportunities
A general manager has many responsibilities — from hiring management positions, developing short- and long-term goals, forecasting, advertising and merchandising strategies, to increasing profitability — basically nothing short of being the responsible party for all operations.
RelayCars Rolls Out New Augmented Reality Vehicles and App Upgrades for Improved Car Research Experience
RelayCars powered by EVOX Images, the virtual and augmented reality (AR) experience that helps users research and find their next car, recently announced a series of app updates providing a more comprehensive and improved vehicle research experience with AR technology.
Podcast: Workplace Culture
Scotty Reiss, founder of A Girls Guide to Cars, joins us to discuss workplace culture and the Women in Automotive Industry Conference.
Are You Overlooking This Secret to Success?
How can automotive companies, retailers and vendors increase the hiring and retention of female employees and benefit from the built-in advantages that come with hiring women?
Digital Warfare
Customers are demanding dramatic changes to the car shopping experience and they are voting with their wallets. As a result, third-party sites are growing in their influence on consumers, so dealers need to be aware of how to leverage these sites to complement what they’re doing with their own website and direct marketing efforts.
