PureCars announced the launch of its latest marketing innovation at NADA 2020 in Las Vegas.
Meridian is a premier automotive marketing platform that delivers more ready to buy shoppers to your store. In addition to offering fluid, cross-channel budget management, the platform intelligently identifies low funnel shoppers and makes your dealership the clear choice for their purchase.
“PureCars is advancing the industry with our most powerful automotive marketing platform to date,” CEO Sam Mylrea said. “With more robust data and reporting than ever before, our technology evolves to make dealers’ ambitions actionable. We are the trusted source for unparalleled insight that keeps numbers up and brings shoppers to the showroom. As our capabilities expand, we remain singularly committed to serving dealers and providing the expertise to help them excel in the market.”
In addition to propelling dealers to bigger and better profits from marketing, Meridian, provides reliable, straight-forward attribution between online activity and offline sales. The platform integrates with inventory feeds, sales software and third-party vendor reporting systems to show exactly how hard every marketing dollar is working to drive revenue.
“We know that for our own revenue engine, accurate attribution is incredibly important in order to spend as efficiently as possible,” PureCars CRO Jeff Ranalli said. “We also know that attribution is a very tricky thing for our dealer partners and we have spent the past few years developing a transparent and unbiased attribution platform to empower dealers to make their spend as effective as humanly possible.”
Visit www.purecars.com/nada-2020/ to learn more.
