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Germain Motor Co.’s Strategic Partnerships Drive Success Despite Market Turbulence

With a distinctive approach to partnership and a commitment to continuous improvement, Germain Motor Co. navigates market challenges and drives success.

Dealer Insights: How Real-Time Tracking Stops Missed Opportunities for Hicks Automotive Group

Gain valuable insights into how your dealership can revolutionize its customer engagement.  Attend this engaging *live* interview to hear about game-changing strategies employed by Charlie Hicks, Dealer Principal of Hicks Automotive Group in Corpus Christi, Texas.

Increase Lead Conversion Rates with Automotive Call Monitoring

Call data can be used in sales forecasting and performance evaluation, providing a comprehensive view of the sales process and empowering managers to make data-driven decisions.

Call data can be used in sales forecasting and performance evaluation, providing a comprehensive view of the sales process and empowering managers to make data-driven decisions.
Understanding and Embracing GA4, the New Analytics

If you haven’t installed GA4 yet, you may be caught off guard as many companies did not prepare. Here you’ll learn about some key upgrades for deep diving into your data.

Google Analytics 4
Drive Service Lane Sales by Not Driving Sales

With the proper equipment and techniques, alignments and tire sales are low-hanging fruit that you can turn into profitable work and lasting customer relationships.

7 Automakers Unite to Create High-Powered Charging Network

The joint venture will include the development of a new, high-powered charging network with at least 30,000 chargers to make zero-emission driving even more attractive for millions of customers.

Individual Training Subscription Service Returns for Dealer Salespeople

Alan Ram’s Proactive Training Solutions’ subscription service aims to help individual auto dealer-ship salespeople convert leads to the showroom at a higher rate.

Mastermind, Reynolds and Reynolds Integration Now Available

This integration increases the accuracy of Mastermind’s in-market buying predictions and customer messaging and automatically drives engagement by sending customer information from Reynolds and Reynolds to the Mastermind platform.

Dealer Teamwork Successfully Migrated to Google Analytics 4

The company has been been working closely with Google to ensure that its MPOP and suite of digital marketing platform solutions are compatible with GA4.

Mastering the Art of Dealership Content Marketing 

Content marketing has emerged as a powerful marketing technique, generating more leads than traditional methods at a significantly lower cost.