Welcome to the new look of AutoSuccess! You’ve probably noticed our new logo on the front cover, and we hope you’ll enjoy the fresh, new aesthetic throughout the magazine.
In 2020, our parent company, Babcox Media, will be celebrating 100 years of business. We saw this upcoming milestone as an opportunity for change, while still being committed to providing the information that helps you improve your business, employees and your own personal goals.
Just like the changes dealers face in the customer-buying experience, magazine publishers are facing significant challenges in the print world. To remain relevant, we both must constantly raise the bar on the customer experience.
While you’re redefining the shopping experience at your dealership, we’re redefining the reader experience in our publications.
We’re still bringing you the best leadership, marketing, sales and training solutions for your business and we’ve added F&I to the mix. You’ll find the F&I section starting on page 22, with editorials from some new voices as well as from our long-time writers.
While researching new looks for the magazine, our team took inspiration from a variety of sources — from high-end glossy publications to retail store renovations. The retail world has ingenious ideas, such as turning a store into an “immersive destination” with interactive customer touchpoints. Dealers can glean ideas from them and incorporate them into their showrooms.
Dealers could create a space where shoppers can take photos to share on social media, which could change to highlight seasonal campaigns. Or perhaps a virtual reality experience allows customers to test drive their prospective vehicle on the Autobahn. A small café would keep waiting customers happy and caffeinated, maybe with grab and go food items to appease hungry customers so they don’t turn “hangry” while they wait!
No matter how unique your idea is, it all boils down to offering exceptional service and attracting new customers. Challenge yourself and your managers to create tailor-made experiences for your customers. When you surprise consumers and surpass their expectations with a memorable in-store experience, they’ll keep coming back and telling their family and friends about you.
I’d love to hear what you’re doing at your dealership to stay current and improve your showroom experience. If you are celebrating a milestone, feel free to tell us about that as well. And while you’re at it, let me know what you think of our new look and logo. I hope you like it as much as we do.
Click here to view more solutions from Susan Givens.
