LotVantage Joins MAX Digital Approved Vendor Circle
Chicago, IL — MAX Digital, the dealer-first digital retail software provider for the automotive industry, announced a service partnership with LotVantage. Participating dealers can leverage the full range of LotVantage services, including ad placement on Craigslist, Facebook, eBay and YouTube, with any of the MAX tools for inventory management, digital retailing or showroom collaboration with MAX Syndication.
“As a dealer, your vendor networks are an important investment in growing your business,” said MAX Digital Executive Vice President, Mike Cavanaugh. “Making it easy for our dealership partners to take advantage of LotVantage services with MAX feeds that are optimized for merchandising was an obvious win.”
Competition from non-traditional dealers has never been stronger and making the path to purchase smooth is a mandatory business practice for dealerships to thrive in the coming years. MAX Digital offers the integrations and retail performance management tools to help dealerships make more profit on every vehicle transaction. LotVantage optimizes the dealer presence within key social channels to bring active car shoppers back to the dealership to buy. They focus on the value segments of marketing, so the investment is low relative to the return. LotVantage clients who are using the hands-free subscription model of Craigslist and Facebook Marketplace, have seen an average of 30 percent more lead volume from local buyers.
“The success of inventory marketing is dependent on having the right inventory at the right price to grab interest from car shoppers online,” said Jim Jabaay, President LotVantage. “Our MAX Digital clients have high potential vehicles and the detailed package information and collaborative showroom tools to sell them. That strong inventory foundation has helped our clients have success generating leads socially and closing them in the showroom. It’s been a win-win-win relationship for us, our dealers and MAX.”