Micromanaging for the Win
Being directive can be an incredibly useful tool to take someone new to a task to get the best out of them.
Safety Recalls: Think You’re Covered?
Some of the things to consider when developing your safety recall management policy.
Overcoming the Invisible Objection
Customers may not know how much they can save on insurance premiums if they don’t have access to the right resources.
Don’t Be Afraid of the Feedback Economy
Online reviews hold a wealth of information that can be used to improve the customer experience, ultimately helping your business attract and retain customers.
Negative Equity
The number of dealer-arranged finance transactions with negative equity is increasing, as is their dollar amount.
Why Data Protection is Everyone’s Job
The use of data is becoming more pervasive and complex in dealerships. Every employee needs to be vigilant in looking for threats— both inside and out.
Digital Retailing Requires Digital Showrooms
For an immersive and educational online car-buying experience, videos are the answer.
Dealers Are Using Recon Timing to Create a Sales Advantage
Sales departments are discovering time-to-line workflow software gives them insight into incoming inventory, so they’re able to reach ahead of the curve to match vehicles with buyers.
Picture Marketing — See Results
Great pictures placed in movement will bring phenomenal results in your marketing efforts.
3 Ways to Train Your Dealership MVPs on the Phone
A poorly trained, ill-equipped or unmotivated receptionist can cost you a lot of business. Don’t let that happen at your store.
Tax Refund Season = Time to Optimize Your F&I
As tax return season approaches to drive more customers to your dealership, now is the time to be sure to maximize your F&I opportunities.
Making It Personal
It’s time to use video to introduce yourself and your staff in a way that will resonate with your potential customers.
