Safety Recalls: Think You're Covered? - AutoSuccessOnline

Safety Recalls: Think You’re Covered?

Some of the things to consider when developing your safety recall management policy.

Ignore a Written Policy at Your Peril

Would you like one simple idea that could dramatically reduce your liability and increase compliance? Something that shouldn’t take more than a few hours to set up?

Think about two dealerships who look at liability in two different ways:

Dealership No. 1 is almost solely focused on profit by moving metal — as many units as possible. They try to check safety recalls, but realize it is only illegal to sell new (i.e., in-brand) vehicles, not used (especially off-brand) vehicles. They check the government website for off-brand, but don’t have a mandate to do so, via a written safety recall management policy. When asked, they say “We have a recall policy,” but when pressed to answer that [1] it is written and [2] every employee has signed a copy, they say “We know what it is; it’s not written.” They think that as long as they use, their liability is “covered.”

Dealership No. 2 is not only focused on profitability, they recognize that with all the laws, rules and regulations, compliance isn’t an option. The last thing they want to do is hurt anyone who has purchased a vehicle from them with a material defect, and also realize that anyone can sue anyone at any time. does not provide a safe harbor. They take just a little more time to do the necessary things required to reduce liability, while generating additional profits. 

The simple thing you can do? To reduce your liability, your customers’ risk and increase your revenue and profitability, it is essential to have a written safety recall management policy that everyone signs.

Why? Otherwise, your business is at serious risk. As the dealer principal, you are at risk.

If you rely on verbally relaying orders, people will forget, new hires won’t know what your policy is or it may “shift” over time. Your organization will then definitely operate however it wants to.

And, if worse comes to worst, and you sell a vehicle with an open safety recall that injures or kills someone, by not having a written policy, damages could be far greater. 

However, if you have a written policy, and every employee reads and signs it, and is trained with a process in place to implement it, then only “rogue” employees may not follow it. (Although no legal advice is being given, it should seem clear to the reader that a written policy will help communicate your desires throughout the organization and minimize your liability.)

Things to consider when developing your policy:


A summary will help convey the seriousness you place on safety, compliance and doing what’s right for your customers by providing a high-level overview that can focus your employees. 

Key Roles and Responsibilities

You will want to identify who has the responsibility and authority to ensure the policy and procedures are carried out. 

Service Manager

The service manager (or fixed ops director) role in your policy and process can help ensure that your policy is implemented.  (The service manager may also be the point person.)

Sales Management

Sales management personnel are integral in the process. They should have a daily list of vehicles they are not allowed to sell. Or, depending on your policy, disclose, when they must.

Business Office

Depending on how you operate your dealership, personnel in your business office or F&I department should be responsible for printing disclosure statements for every vehicle sold/traded, and if a rental or loaner, pull the vehicle so it will not be rented or retrieve the vehicle, per the FAST Act requirements. 


All employees should read and sign your policy. To help ensure it is followed, you may even consider that not following your policy may be grounds for termination.  


The point person should develop necessary procedures for employees to follow, such that your policy is implemented within the organization. These will include, but are not limited to:

  • Daily Verification and Reporting
  • Daily Safety Recall Report Distribution
  • Consumer Disclosure Statements
  • Post-Sale Auditing and Reporting

These are just some of the things to consider when developing your safety recall management policy. It is highly recommended that you talk with your attorney as well as your state auto dealer’s association or even NADA. (Note: The author is not an attorney and is not providing legal advice.)

Not Having a Written Safety Recall Policy is a Bad Idea!

A policy affirms and documents your commitment to safety, creates a framework for effective recall compliance and establishes the scope, authority and responsibilities for managing safety recalls.

It is highly recommended that all employees read and sign the policy that you develop, and that they are trained in the systems and processes that you use.

Reap the Rewards

Develop your written policy; have employees sign it; implement it; then follow it, and your liability should decrease significantly. Your profitability should even increase as well, due to the additional warranty reimbursement you will undoubtedly find.  

Dealers can obtain a free template by emailing the author at [email protected]

You May Also Like

Are You Ready to ROCK in 2023?

It’s time to meet today’s Vehicle Care RockStars, and we are asking you to help get us backstage.

Unless you have been on a remote desert island the past few weeks, you’ve likely seen some intriguing teasers for the latest brand launched under the Babcox Media umbrella – Vehicle Care RockStars. If you have seen it, I’m sure you’ve got some questions.

It can be tough to articulate exactly what defines a RockStar. Is it Mick Jagger’s swagger? Eddie Vedder joyously stagediving into a crowd? Eminem’s clever lyrical prowess or Beyonce’s ability to inspire viral TikTok dances? Elvis’ upturned lip? Is it Slash’s iconic top hat and leather jacket? Dave Grohl’s infectious anthems?

The End is NOT Nigh

Car buyers abandon digital tools when the process gets too complex — easy-to-use ecommerce capabilities are essential.

If It’s Not Broken, Break It

Recon software provides the data to manage and motivate by the numbers.

In the Passenger Seat

I recently found myself in the automotive retail passenger seat after an unfortunate accident this summer, and I had to fight off anxiety thinking of purchasing a new vehicle in the current automotive market.

Designed for the Why

Recon software designed with “why” intelligence means everyone involved in used car recon and management is connected.

Other Posts

AutoAp To Offer Free Safety Recall Assessment at NADA

AutoAp to show event attendees how improved safety recall management saves time, improves profitability and reduces liability.

AutoAp Promotes Mark Allen to President

Allen will continue to develop integration partnerships and increase AutoAp’s market share.

Survey Shows Consumers Trust Auto Dealers, but Transparency Plays Critical Role

Safety plays critical role in consumers’ desire for dealership transparency; failure to disclose open safety recalls can impact sales.

Is the Sky Falling, Chicken Little?

Don’t let anyone fool you into settling for mediocrity in the showroom or online.