The “Be Happy” Attitudes
Believing is becoming. This positive attitude will be the difference that makes all the difference in the success of your organization and your life.
Taking Yourself Back to School
“Getting an early start to the day gives you more time when you’re at your most productive, and helps you be proactive, instead of reacting, to the day’s events. Be prepared and ready before the customers come to your door.”
Take Care of Your People
Encourage each employee to seek mentors who complement their backgrounds and interests. And don’t just verbalize these positive reinforcements. Be proactive and mentor others. Continue to do what you have to do to grow. Take a class, volunteer or get involved in your community.
Top Five Things to Look for When Evaluating Your Next Inventory Tracking Solution
“With the advances in online research and tools, customers come onto the sales lot today knowing exactly which vehicle they want. So it’s a surprise to them, and many managers, when the salesperson helping them can’t find the vehicle on one lot, or even worse, across multiple lots.”
Building Leaders: When to Let Go, Part 2
“My job is to find the right leaders for the right job, make certain they are working from their position of strength and lay out the expectations. They need to know what we want, when we want it and what rules of our culture they must follow to get it done.”
How to Move More Cars With Walkaround Videos
For many who have worked in the auto industry for a long time, cars have become commodities. Selling and servicing cars is how you make your living. As you view the rows of vehicles sitting on your lot, you may no longer feel a sense of pride or excitement, and your primary concern becomes “How
Wild West Days Are Back
Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?
How to Preserve Dealer Revenue in a Sales Downturn With Live Chat
Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
Increasing Automotive Sales Results With Artificial Intelligence
From more conversations come more showroom visits and increased revenue. It’s not a question of if you need this technology to stay competitive; it’s simply a question of when you’ll ultimately implement it.
First, Know Your ADR, and Improve From There
“…the ideal in contemporary recon is progress, not perfection. However, to progress you must know the facts as they relate to your operation — and how you operate.”
Setting Your Expectations for a Loyalty Program
Each visit is an opportunity to prepare for the next visit and set realistic expectations on what services will be needed.
