Selling to Millennials
These buyers are actually interested in buying cars and dealers must adapt to their needs.
Want Borrowers to Embrace Electronic Loan Payments?
Start with these auto lending touchpoints.
3 Questions Dealers Need to Ask About Warranty Labor Rate Increases
If you cannot answer yes to all three of these questions, it’s costing you money.
Say Hello to TikTok
TikTok represents an untapped market for most dealerships.
Attracting Younger Customer Bases
Dealers bring millennials and younger audiences back to the showrooms using sophisticated data and technology solutions.
How Your Dealership Benefits When Sales and Service Join Forces
Bridging the gap between sales and service enhances the customer experience.
B+: Social responsibility through heliotropic leadership
Positivity is contagious and it can benefit your customers, employees and business.
The Best Way To Secure A Digital Customer Journey
There is still a lot auto dealers can learn about digital customer interaction. Do you know where to begin?
Why Vehicle Protection Plans Are in High Demand at Dealerships Today
Dealers must offer the right F&I products that are uniquely matched for used and CPO programs.
The Benefits of Positive Positioning in Automotive Advertising
Positive positioning is a scientific theory that states people better react to messaging presented in a positive light.
F&I Opportunities Arising from the Chip Shortage
The chip supply issue doesn’t look like it will resolve any time soon, so how can dealers best retain profitability in the F&I department?
What’s Your COVID-19 Recovery Plan? Used Vehicle Sales Are Key
Your used vehicle inventory can and should be a big part of your plan. By tracking and improving your reconditioning process, you can ensure you maximize that potential.
