The Benefits of Google’s GA4 Update
Learn about what’s changing with Google’s incoming GA4 update, and also about the benefits that the update provides for dealerships.
10 Ways to Increase Show Rates at Your Dealership
Utilizing these 10 strategies on a regular basis will increase show rates at your dealership.
How Does an eVault Transform Dealer and Lender Digital Operations?
It takes more than just a website to successfully purchase a vehicle online. There is an entire system working behind the scenes that also must be digitized, and it involves several parties including the dealer, consumer and lender.
You Aren’t Doing Enough to Prevent Fraud
Dealers need to implement technology that can help them spot synthetic identity fraud before it happens.
The Blending of Physical and Digital Auto Auctions, Part II
Digital auctions have picked up speed, and the formats are blending with each benefitting from the other’s learnings. Here are three unique benefits and drawbacks that digital auctions offer.
How Do I Use Google Vehicle Ads for Conversion?
Google’s new vehicle ads are powerful because they provide another way to get to the top of the search page, above even the paid-search text ads underneath the vehicle ads results.
The Blending of Physical and Digital Auto Auctions, Part I
Digital auctions have accelerated significantly in recent years. Physical and digital have their own unique strengths and weaknesses, resulting in a rapid acceleration in the blending of the two formats. To find the best of both worlds, let’s take a deeper look at the first two key elements at play.
To Improve Customer Experience, Improve the Employee Experience
If you want to improve your customer experience, start by improving your employee experience. It takes a thoughtful, intentional strategy as well as a commitment. But the payoff is worth it.
The Top 4 Reasons for Unconnected Calls and How to Prevent Them
Being able to identify the reasons behind your unconnected calls leads your team to understand what key strategies need to be implemented to avoid lost sales.
Why Dealers, Lenders and Service Providers Remain Disconnected on a Full Digital Retailing Experience
Our paper-driven culture in automotive, slows down the overall process and increases opportunities for unwanted errors. We now need to shift focus to digitization for more automation throughout the process.
It’s Time for Your Dealership to Advertise on Streaming Audio
Streaming audio is growing in popularity. Refocusing your digital advertising strategy to include streaming audio can be a great new way to reach potential car shoppers, even those in the consideration stage.
Know These 4 Personality Styles to Better Serve Your Customers
How lessons from a Swiss psychiatrist and psychoanalyst can help improve your sales and service numbers.
