Save Money With Evergreen Videos
One of the biggest mistakes I see dealers make with video marketing is the use of a “single purpose” video strategy. This strategy involves purchasing multiple different video types from multiple different video providers in order to have the right video content for various marketing touchpoints.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
Google Study: 75 Percent of Auto Shoppers Influenced by Video
Skeptics could argue that a number of factors influence auto shoppers on their journey. But this study focused on the research phase of the car-buying process, and in particular, video’s ability to convert car shoppers into car buyers.
Stop Trying to Go Viral! Quality Video Content Drives Leads
We’ve all heard a story about a small business somewhere that experienced amazing success because of a viral video. These stories are few and far between, but like an urban legend their power grows, propagated by social media experts. As a result, some dealerships are spending time, money and energy trying to create cute and funny videos in the hopes they’ll go viral.
How to Move More Cars With Walkaround Videos
For many who have worked in the auto industry for a long time, cars have become commodities. Selling and servicing cars is how you make your living. As you view the rows of vehicles sitting on your lot, you may no longer feel a sense of pride or excitement, and your primary concern becomes “How
Don’t Just Target – Video Retarget for Better Campaign Results
Retargeting is a hot trend in online advertising these days. Retargeting (also known as remarketing) campaigns serve ads up to customers who have previously engaged with your Website. When customers leaves your Website, retargeting ads appear to them as they travel around the Internet. The purpose is to keep your brand and products in front