For Car Shoppers, Transparency Wins
Answer customers’ FAQs with short, informative videos that also highlight your dealership and staff.
5 Pre-Production Steps for Better Videos
Creating a quality video requires more than just picking up a camera and shooting footage. Here’s a pre-production checklist that will ensure that you get the most out of your time and investment.
3 Holiday Videos to Spread Good Cheer
To cut through the noise and capture your customers’ attention during this crazy time, you have to stand out from the crowd — and there’s no better way to do that than with video. Here are three essential videos every dealer needs for the holiday season.
Educate, Don’t Sell with Videos
If you could say anything that you wanted to say to a shopper who you knew was watching your video from your competitor’s lot, what would you say?
Videos + Data Integration = Strategic Advantage
The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.
9 Essential Videos Every Dealer Needs
Videos are a great way to showcase both your inventory and your dealership, which is why it’s essential to create a library of videos that your dealership can use to influence auto shoppers and service prospects.
Google Search Updates Factor in Video Load Time
Have you checked your dealership website’s organic SEO rankings lately? Google recently released updates to its search algorithms, which affected the organic rankings of many websites. In the auto industry, organic ranking visibility is a top priority as 90% of Google clicks come from organic, unpaid search results.
Bringing Video to the Service Department
Dealers who are looking for ways to build their service department’s revenue, increase their number of return customers and grow profits have a valuable tool available to them that is literally in the palm of their hands.
Boost Recall Response Rates with Video
In 2018, owners of 32.7 million vehicles in the U.S. were notified of a mandatory recall by the National Highway Traffic Safety Administration, and OEMs issued another 14.5 million voluntary recalls. That means one in four vehicles on the road currently have an open recall.
Increase Lead Connection Rates with Video
Do you ever have trouble connecting with leads? Most salespeople struggle with this on a regular basis. It’s amazing that some people take the time to contact you and ask some initial questions, then completely ignore your phone calls and emails.
Are Your Videos Relevant?
One of the most overlooked aspects in a video marketing strategy is the ability to capture data from current customers and prospects based on their video viewing habits. With this data you can generate relevant, targeted video messages that appeal to individuals based on their interests and online browsing activity.
5 Steps to Increase Video Marketing ROI
If your dealership has a video marketing strategy, you already know that videos are an effective way to differentiate your dealership from the competition, as well as to increase website visitors, leads and sales.
