How Incoming Calls Can Ruin You
It’s called owner retention and the best way to retain a customer is to provide them with the highest level of service possible and to always exceed their expectations. That usually begins with a phone call.
How to Maximize Your Dealership’s ROI
Some of you will take the approach of “saving your way into profitability” by vowing not to increase your expenses, but you remain willing to make investments every day of your business life. Let’s consider some examples.
Getting Rid of That Demarcation Line
The top issues that we consistently experience, year after year, are the strict accountability standards for the sales operations and the lack thereof for the service and parts operations.
How to Put the 80/20 Rule to Work for You
For most of you, a net profit at 20 percent of gross profit in your service department and 30 percent in your parts department will make this your best year ever in fixed operations.
How To Get Service To Pay The Way
Set realistic goals for them, coach them daily and get them professionally trained on how to be a salesperson (advisor).
How To Check Out Your Service Department
To formulate an action plan for improvement you must first realize that you can’t manage what you don’t measure.
Training Your Service Customers Pays Big Dividends
Did someone say “sell more cars?” Isn’t it about time you get serious about service and start training your service customers?
It’s Cheaper To Keep Those Customers!
Now is the time to evaluate your service and parts marketing strategy for your existing customers. They are waiting for you with open arms. Let them know how much you appreciate their business and give them reasons to come back. It’s cheaper to keep them!
Suggested Daily Tasks of Fixed Ops Managers
A lot of dealers and managers are asking, “What’s new in fixed operations?” When it comes to technology, the answer is “a lot.”
The Art of Selling
If you are willing to commit to training your entire fixed operations team how to effectively communicate with every customer on every phone call and at every visit you are well on your way toward creating a culture of salesmanship within your entire organization, including fixed operations.
How Do Your Service Advisors Measure Up?
Would you agree that you can’t “save your way to increased profitability?” If so, then why are so many dealers still missing out on earning the gross profits they deserve? The answer is … people!
Keep Those Customers Coming Back
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
