Don Reed - CEO of DealerPro Training
~
3 Rules for Profitable Service Marketing

Want an ROI that will produce for you the record profits that you deserve? Follow these three rules.

How to Use Front-End Ideas to Get Back-End Results

Inspect what you expect by using Daily Performance Evaluations of your service advisors’ sales productivity. Set realistic goals for them, coach them daily and get them professionally trained on how to be a salesperson (advisor).

Putting Fixed Ops Under the Sales Microscope

Everybody agrees it is vitally important to monitor and measure sales performance on a daily, weekly and monthly basis — but your thinking needs to go further than that.

How to Get an 800% Return on Investment

Some of you will take the approach of “saving your way into profitability” by vowing not to increase your expenses but you remain willing to make investments every day of your business life. Let’s consider some examples.

How One Service Advisor Can Cost You $144,000

The bottom line is this: Everyone needs to be properly trained how to always put your customers first.

How ‘Sleepy’ Is Your Service Department?

After you check out your service department you will find the problem areas that need to be addressed and possibly form an action plan as to how you can make a difference in the upcoming months.

How To Compete With The Aftermarket

New car dealers generated about $52 billion in labor and parts sales. As anyone can see, the aftermarket has more than five times as many locations as new car dealers which makes them more Convenient for the customer.

Performance-Based Service Pay Plans

Train them on how to sell, and them compensate them based on their efforts. Remember, if a good salesperson wants a pay raise he simply looks in the mirror and asks for one.

Is Your Customer Retention Costing You Opportunity?

Are you losing existing customers at about the same rate as you’re adding new ones? Do the math in your store and compare last year’s RO performance to this year’s. Is your traffic going up, going down or remaining stagnant?

How To Grow a Fixed Ops Sales Team

Establish your sales goals for all departments and outline your plan for implementation. Think big and be bold! Measure everyone’s performance daily.

Is Your Customer Retention Costing You Opportunity?

It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best year ever in fixed operations.

If It Ain’t Broke – Break It!

Something exciting is about to happen to your employee retention, which will result in ongoing owner retention.