TrueCar, Inc. (NASDAQ: TRUE), the easiest, most efficient, and transparent online destination for buying and selling new and used vehicles, is piloting a new online credit application feature, as part of the core product offering on truecar.com for consumers in Southern California. The pilot, which is launching with nearly 200 dealers, will allow consumers who visit truecar.com to structure VIN-specific lease, finance or cash payments online and instantly request credit approval.

TrueCar’s new online credit application pilot features prominent incentives programs, as well as applicable taxes and fees, to provide full pricing transparency and tailors the implementation to each participating dealership’s preferences, such as enabling the auto lenders chosen by the dealer.

“This online credit application is one more step toward online vehicle transactability. We know it’s important for our lender partners to have greater opportunities to offer financing up front to consumers,” said Mike Darrow, President and CEO at TrueCar. “We’re continuing to bring new functionality to TrueCar that optimizes both the consumer and dealer experiences.”