Your Dealership Needs to Leave These Marketing Mistakes in 2018
With a new year here, it should bring on new goals, ideas, strategies and tactics for your online marketing. Most of you reading this did not finish first in your region, as there can only be one winner.
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
