Why the Customer Experience Matters in Your Dealership
Almost everyone nowadays has a car. In fact, many people are surrounded by several different car dealerships all promoting the lowest prices and best deals. But most of the time, what separates you from other dealers will be that you provide the best possible customer experience.
Kill the Smell to Close the Sale
Scented sprays are a fast, inexpensive method of masking odor, but carpeting, upholstery, seat belts and headliners trap and hold odor, which is still there when the perfume wears off.
Home Run Sales? Cover Your “Bases”
It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.
Improving the Customer Experience With Better Call Connectivity
Consider this: The average customer will call up to seven dealerships, but only walk in to one or two. You want to be one of those dealers.
Stop Closing and Start Serving Your Way to Sales Success
For as long as any of us can remember, the No. 1 tool of sales training has been closing techniques. More books exist about “closing” and “magical closes” than any other sales topic. This is very likely why most people don’t like salespeople and dread visiting a dealership showroom to buy a vehicle.
Artificial Intelligence: A Big Win-Win for the Car-Buying Experience
AI, when combined with natural language processing and machine learning, can help buyers research and compare vehicles and make it faster and easier to find the one best suited to their needs.
Ditch the Purple Gorilla: Create a Dealership for Today’s Customer
Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?
Don’t Let Others’ Judgments Affect Your Own
In a storm, we may not be able to control the strong winds that blow our way. Even so, we can adjust the sails to take advantage of these winds and gain the maximum momentum from them.
Cementing the Service Relationship
Most dealers aren’t taking the simple extra steps needed to cement the service relationship with customers. They’re failing to realize the impact that proactively building the bridge between service and sales in your dealership can have on a dealership’s bottom line.
Are We Entering a Chatbot Revolution?
The Internet is both a fantastic and frightening place. Information and choice overload dominate our hyper-connected lives, and most times we need a little help in navigating the online world from actual people. Live chat has quickly saturated the market and is no longer a commodity — it’s a necessity. Live chat evolved quickly in
Podcast: Getting Out of Your Own Way
Master Trainer Duane Marino of Duane Marino Automotive Solutions shares ways to get out of your own way when selling vehicles.
Sustainable Excellence in the Customer Experience: Start with Your Employees
What keeps a business going strong, year after year, for close to 65 years straight? At Ricart Automotive Group, the answer is uncomplicated: an unwavering focus on the customer from Day One.
