Feed the part of your dealership that matters most to your customers. The one that continuously brings your customers back for more.
Vehicle subscription services are a relatively new, convenient way for consumers to access mobility services as an alternative to traditional car ownership.
Imagine on Monday, you discover that your meticulous, rule-following accountant and creative, eccentric marketing person have switched positions. How’s this likely to work out? Some variation of this misalignment is actually common in most organizations.
One of the principle foundations of The Theory of 5 is that, in order to reach our full potential, we need to seek out more experienced, knowledgeable people to coach us in areas where we’d like to excel. To fill this role, we usually look to people who are older than us or, in a co-mentoring situation, our peers. In most cases we overlook what a relationship with those younger than us can mean to our personal growth.
Sticking to these interview guidelines should help to decrease your salesperson turnover rate. It might take you longer to find candidates who are right for the role, but that’s better than hiring someone who doesn’t work out.
If you operate in any part of retail these days, you know Amazon has changed the game forever. Consumers have come to expect one-click shopping, access to products through any connected device and a digital experience that serves up recommendations just for them.
In an era when new vehicle margins are razor thin, it’s difficult to compete on price alone. The good news is you don’t have to. Although many customers claim that price is the most important factor when it comes to purchasing, we all know from experience that other factors weigh into the decision.
Like a ton of bricks. Like a smack in the face. Like an unforeseen major auto repair.
Maybe that last one isn’t as well known a cliché as the first two, but it’s just as relevant and, for many drivers, just about as uncomfortable.
Digital retail service providers sell dealers on their services by claiming to have a unique and perfect digital retail experience. The thought is that this is what online consumers expect after using Amazon for retail purchases. Why then do these providers pretend that the in-store experience for retail auto sales should be cookie cutter and dry?
Morry Patoka, executive vice president and COO of Vicimus, joins us to discuss how software can put dealers ahead of or behind their competitors.
Even before they make their first appointment, many of today’s customers are already skeptical about servicing their vehicles at a dealership.