experience Archives - Page 4 of 6 - AutoSuccessOnline
Customers Want Easy: Just Ask Alexa

Give your customers a pleasant surprise they’ll tell their friends about. Alexa isn’t the only thing that runs by word of mouth.

Mission Improbable

Running a dealership is hard, it’s competitive and it isn’t easy. Adding a technology integrator into the mix shouldn’t be part of the job description.

A Different Way to Sell on the Service Drive

How do we lose so many customers between the sale of the car and their return to service to have it maintained? It is a well-excepted notion that customer retention involves all departments, but the service drive seems to be Ground Zero in making customers loyal.

It’s Not About Just You

You must do well. You must reach beyond your comfort zone. You must dig deep and get back up. You must set audacious goals and kick the door in when Life tries to slam it in your face. You must reach higher because this isn’t just about you.

Looking to Improve Your F&I Department? Rethink Your People Strategy

To remain competitive in today’s retail automotive space, each step of the car-buying process must be a positive experience for customers. From salespeople to F&I employees, your team must prioritize customer satisfaction.

How the Experience Economy Will Drastically Change the Automotive Industry in 2018

More than anything, people crave experiences. Consumers are spending more on traveling, dining out and going to the theater — and less on material goods. Their desire for unique, authentic experiences has fueled the rapid growth of companies like Airbnb. In the restaurant industry, pop-up restaurants, food trucks and experiential dining venues continue to increase in popularity.

Defining a Clear Service BDC Strategy – Three Keys to Increasing Profits and Retention

The pipeline is full. When a seven-year sales streak ends, it will usually imply bad news. Perhaps it would be bad news in an industry such as big box retailing or with real estate’s housing supply, but it has the potential to be good news if you’re a retailer in the U.S. automobile industry.

Up in a Down Market: Navigating the Evolving Customer Experience, Part 3

I believe, eventually, you’ll be able to do everything online and have the dealership deliver to the home. For people who want that, that will be more of the norm in five to 10 years. Of course, there will still be some people who’ll want to come in, drive the car and shop.

Your Frontline Employees Are Your Brand: Do You Have the Right Ones?

Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings

AutoLoop Identifies Three Pitfalls in the Auto Retail Service Experience That Drive Customers Away

Dealerships lose more than $40 billion every year to customer defection. To find out why, AutoLoop surveyed more than 1,000 auto consumers and 100 auto dealers and discovered dealer shortcomings in three key areas: meeting consumer expectations, providing key services that keep customers engaged and focusing on the overall customer experience.

Continuing the Incredible Climb

“People can be resistant to change, so you break that resistance down by embracing it, understanding it and putting focus on it. By embracing it, our team adapts to change pretty well.”

Podcast: Improving the Customer’s Call Experience

Michael Markette, partner of Market Tech Consulting, joins us to discuss how to improve the customer experience at your dealership with call connectivity.