Promises, Phone Processes and People
There is a reason great and rapidly growing brands like Subaru have laser focus on their customers’ phone experience, as well as email, chat and text. Subaru advertises “Live. Love.” and “The Love Promise,” and so they deliver their love for their customers at every touchpoint.
Podcast: Body Language in the Service Drive
Jody DeVere, CEO of AskPatty.com on how your service drive can use communication and body language to make your customers’ experience a pleasant one.
Virtual Reality: What’s the Big Deal?
The auto industry is evolving rapidly, but no innovation has as much potential to move buyers faster to a purchase with a unique and compelling presentation as virtual reality. We’re just at the beginning of what this exciting new technology can offer dealers.
Is Selling to Women Really Different?
There is no denying that women want — and expect — a higher level of attentiveness, reassurance and professionalism, but remember: If you deliver a great experience, women are three times more likely to fill out your survey and we will tell all of our friends.
