Are You Cutting the Wrong Part of Your Spend?
Don’t just trust your gut. There are two key components, the CRM Data Layer and the GA4 Data Layer, that will help you make accurate decisions.
Understanding Automotive Connected Consumers
Discover how auto advertisers can build effective marketing strategies for reaching connected consumers.
Podcast: Changing Digital Advertising as We Know It
Eric Brown of inSearchX discusses how to modify our mindsets to change outdated notions of digital advertising.
The Story That Vroom’s Ad Isn’t Telling for Retailers
To truly power this environment going forward, retailers need a more transparent environment where pricing and payments are more inline with what consumers expect to see.
Digital Ad Technology Helps Savvy Dealers Acquire Used Inventory at the Right Price
Savvy dealers have been leveraging technology, social channels and new thinking to circumvent traditional auction houses and the higher-priced inventory that comes with it.
Adthena Launches ‘Local View’ Location-Based Search Intelligence
New solution gives car dealers greater clarity on consumer and competitor search behavior at the local level, helping them reach and target the audiences that matter most, wherever they are.
How Dealers Can Successfully Tap into Election Cycle Digital Advertising
While the cost of digital advertising is expected to rise in the coming months, dealers can leverage these tips to maximize their advertising investment.
PureCars Offers OTT Advertising for Dealer, Agency Partners
Dealers can broadcast OTT ads to their locally targeted audiences using data-driven ad purchasing methods.
How Dealers Today Leverage Fixed Ops & Digital Advertising for Quicker Recovery
Dealers are focusing on making the process of service even easier for customers through enhanced contactless pickup/drop-off.
LotLinx Launches Innovative Video Advertising Platform
VINtv allows dealers to expand their inventory exposure by delivering valuable shopping sessions to the inventory or VINs dealers need to move most.
Toyota Selects GSM for Toyota Parts and Service Digital Ad Program
The program supports all vehicle models, allowing dealerships to target the maximum amount of Toyota owners possible.
PureCars’ Marketing Platform Receives Digital Advertising Certification for Honda Dealer Program
The partnership will help Honda dealers identify and design the best, most cost-effective digital advertising solutions to help build more profits and increased transactions.