Discover how auto advertisers can build effective marketing strategies for reaching connected consumers.
Eric Brown of inSearchX discusses how to modify our mindsets to change outdated notions of digital advertising.
To truly power this environment going forward, retailers need a more transparent environment where pricing and payments are more inline with what consumers expect to see.
Savvy dealers have been leveraging technology, social channels and new thinking to circumvent traditional auction houses and the higher-priced inventory that comes with it.
New solution gives car dealers greater clarity on consumer and competitor search behavior at the local level, helping them reach and target the audiences that matter most, wherever they are.
While the cost of digital advertising is expected to rise in the coming months, dealers can leverage these tips to maximize their advertising investment.
Dealers can broadcast OTT ads to their locally targeted audiences using data-driven ad purchasing methods.
Dealers are focusing on making the process of service even easier for customers through enhanced contactless pickup/drop-off.
VINtv allows dealers to expand their inventory exposure by delivering valuable shopping sessions to the inventory or VINs dealers need to move most.
The program supports all vehicle models, allowing dealerships to target the maximum amount of Toyota owners possible.
The partnership will help Honda dealers identify and design the best, most cost-effective digital advertising solutions to help build more profits and increased transactions.
PureCars’ Meridian Automotive Marketing Platform Receives Digital Advertising Certification for Porsche Dealer Program
Dealers participating in the program enjoy a discounted fees rate, access to Porsche funds for their media spend, greater alignment with OEM campaigns and incentives and OEM support.