digital advertising Archives - Page 2 of 2 - AutoSuccessOnline
PureCars’ Meridian Automotive Marketing Platform Receives Digital Advertising Certification for Porsche Dealer Program

Dealers participating in the program enjoy a discounted fees rate, access to Porsche funds for their media spend, greater alignment with OEM campaigns and incentives and OEM support.

Former Google Exec Joins Foundation Direct as CEO

Peter Leto has been appointed CEO of Foundation Direct, effective Monday, Feb. 10, 2020.

How to Maximize Your Digital Ad Spend

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90% of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments and sales to that ad spend.

How You Can Maximize Your Ad Dollars Through a New Digital Approach

Why are you spending so much money on digital advertising? Here’s how you can increase your return without spending a dollar more on marketing.

Accelerating Search Engine Marketing with Artificial Intelligence

Advancements in machine learning are already providing strong benefits in the online environment, including digital advertising. This should come as great news for automotive marketers given that the auto industry spends more on advertising than any other industry except retail.

Affinitiv Now Participating in the General Motors Dealer Digital Solution Digital Advertising Program

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services. 

Affinitiv Now Participating in GMs Dealer Digital Solution Advertising Program

This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their digital advertising services. 

What Do Metallica, Miles Davis and Maroon 5 Have in Common?

Everyone seems to want a clear picture of what’s going on, and why shouldn’t we? We deserve a clear view on the success and failure of the dollars that we are committing to digital advertising — all advertising for that matter.

Tactics to Make Your Web Traffic Soar

Nearly 90 percent of today’s consumers use the Internet to shop for a car, spending hours online and vising dozens of Websites during the research process. It has never been more challenging for dealers to stand out from the crowd and drive serious car buyers to their Websites and ultimately, their showrooms.

Your Marketing Check Engine Light Is On: Three Strategies to Get on Top of Fixed Ops

“Hey Siri, where can I get an oil change?”
This type of search takes place more than one million times per month. In fact, according to Google Automotive Insights, service- and parts-related searches have increased by more than 400 percent over the past five years and now account for 28 percent of the total automotive search market.