VINtv utilizes LotLinx’s /AI/ capabilities to position video advertising segments on the most effective channels and streaming platforms used by consumers in the car-buying research process.
“Now more than ever dealers need tools that can help them place their inventory in front of consumers who are in the purchasing phase of their search process,” said Len Short, chairman and CEO of LotLinx. “By maximizing their position in the video ad market space, dealers will be able to see an increased engagement rate with higher sales results.”
Now, with the ability to target a vast audience of mobile consumers, VINtv allows dealers to expand their inventory exposure by delivering valuable shopping sessions to the inventory or VINs dealers need to move most. By tapping into the mobile video market, LotLinx’s VINtv provides dealers with the power to reach more consumers across highly trafficked platforms such as YouTube, Facebook, Google and OTT streaming services to put the right car in front of the right consumers.
Product features include:
- Automatic generation of 7s video advertisements for each VIN in a campaign
- LotLinx /AI/ targeting capabilities reaching “inventory ready” buyers
- Packages start at 50 VINs for $3,750
VINtv serves as a valuable tool for dealers to implement into their strategic marketing strategy when it comes to connecting with consumers today. As 70 million Americans engage in online auto shopping behavior per month with a 1/3 of auto research being done via smartphone and mobile devices, dealers are in need of the platform capabilities VINtv offers in order to position their inventory in front of those in the most pivotal points of the buying and research process.
By taking advantage of the value video holds when it comes to influencing consumers, VINtv can provide dealers with increased engagement and click-through rates while serving as a top of the line solution for their most pressing advertising needs.