Adthena Launches ‘Local View,’ the Future of Dealership Location-Based Search Intelligence

Adthena Launches ‘Local View’ Location-Based Search Intelligence

New solution gives car dealers greater clarity on consumer and competitor search behavior at the local level, helping them reach and target the audiences that matter most, wherever they are.

Adthena announced the launch of Local View, a new solution that gives automotive dealership groups complete transparency on the search advertising landscape across geographies, capturing consumer behavior and competitor strategies. With Local View, dealership marketers can see unique local trends in search, evaluate performance by location, and track and act on competitive moves.

The coronavirus pandemic has fundamentally changed consumer behavior. With more people sheltering in place and working remotely, online searches for brands, products and services have exploded. Moreover, tier systems and city/county lockdowns which restrict movements and certain types of in-store purchases, pose a unique problem. With COVID-19 reshaping what people search for and where they search from, car dealers are seeing greater variance in search activity locally — across every region, state, county, city and neighborhood. To adapt, search campaigns need to become more locally targeted, ensuring personalization for the end-user and performance for the dealership group.

Unfortunately, there has been a lack of on-the-ground clarity today on what consumers are searching for locally, as well as how competitors are adapting their search efforts to this new normal, the company said. Without transparency on emerging trends, relevant search terms and competitor moves at the local level, dealers are struggling to build effective location-based search advertising campaigns. They do not know who their rivals are at a local level or what they might be bidding on, which is especially dangerous as one-third of all brand searches experience brand bidding — competitors targeting ads based on another dealership group’s trademarked keywords. 

Enter Adthena’s new offering — Local View. Local View provides in-depth analysis of consumer and competitor opportunities within a dealer’s local search ecosystem (e.g., Nielsen DMA®, state, city, etc.). Local View helps dealership marketers understand search intent locally, discover search term patterns and uncover competitor strategies amid COVID-19, analyzing everything from their ad copy and terms to CPCs and CTRs. These insights allow dealership groups to capitalize on existing local opportunities and identify new ones, driving greater ROI.

“Your consumers are searching for what they want, where they are right now, and that activity is being redefined during the coronavirus pandemic,” said Ashley Fletcher, VP of Marketing, Adthena. “Your location-specific ads need to adapt and be there, and they need to be informed by these changes. With Local View, we can show you what your audiences are searching for by geography, which ad copy performs best and who you are really competing with, bringing much-needed transparency to location-based search.” 

Dealerships can leverage Local View intelligence in a number of ways, including targeting different vehicles to different areas (e.g., SUVs and 4x4s for more rural areas versus luxury auto in cities), understanding the highest performing themes in ad copy (e.g., money off versus 4-year warranty), gaining a true view of the competition, and more. Search term, competitor, device, and brand shift intelligence is also automated and actionable, helping dealerships save time and move quickly. 

Local View is powered by Adthena’s industry-leading “Whole Market View” AI. The AI automatically scans a car dealership’s website and their competitors’ keywords to create a custom map of only the most relevant terms for the dealer. Once a unique Whole Market View has been created, it actively gathers data on new market movements and relevant keywords, every single day. With Local View, a dealership can now get a personalized view of their search landscape in every location they care about, powered by Whole Market view. 

“Because of the pandemic, marketers want intelligence that drives greater performance and optimizes spend,” added Fletcher. “With Local View, dealers and dealership groups can monitor and analyze every aspect of their audience’s searches at a granular level, and at scale, to reach the right consumers in the right locations. They can also more accurately benchmark campaign performance locally, versus the competition. Together, these capabilities help dealership marketers achieve higher ‘return on ad spend’, better conversions and stronger campaign performance.”

Adthena works with 250+ clients across a wide range of industries. Automotive clients include Toyota, Volkswagen, Volvo, and more. 

For more information about Local View, visit:

You May Also Like

Dominion DMS Integrates with ProMax

Dominion DMS announces integration with ProMax to give dealers various options to increase efficiency and profitability.

Dominion DMS announces integration with ProMax to give dealers various options to increase efficiency and profitability. ProMax has features that will complement VUE DMS and give dealers the tools they need to be a step ahead of the competition.

Websites:Attract consumers at the beginning of their journey with a customized, state-of-the-art website. Easily managed and seamlessly integrated into your ProMax system, our websites utilize appealing design, fast load times, and SEO that enables you to stand out from the competition.

Team Velocity Announced As Newest Genesis Certified Website Provider

Team Velocity has announced a strategic partnership with Genesis as the manufacturer’s newest website provider.

Rapid Recon Bridging Broadens Group Dealerships’ ‘Economies of Scale’

Bridging “brings new economies of scale” to group enterprises managing and operating multiple car dealerships, said John Canales, Senior Vice President of Sales for reconditioning software and services company Rapid Recon.

One View Hires Industry Veteran Jeff Lippold as VP of Sales

One View announced the appointment of Jeff Lippold as the company’s new Vice President of Sales.

Announcing the 2023 AutoSuccess Women at the Wheel Honors

The third-annual awards program honors women from across the automotive industry.

Other Posts

Ed Morse Automotive Group Acquires Chevrolet Dealership in California, Missouri

The Ed Morse Automotive Group announced that it has acquired Putnam Chevrolet in California, Missouri.

Space Auto Launches Game-Changing New CRM Software With AI Responses for Auto Dealerships

Space Auto announces the launch of the first-ever centralized CRM technology for retail automotive.

Nominations Open for TechForce’s 2023 Techs Rock Awards

Five professional technicians will be recognized nationally for outstanding contributions as role models in their shops and communities

MAHLE and Midtronics Join Forces for Battery Service

Together, the two companies can offer shops a full range of services for electric vehicle batteries.