Privacy and Personal Data in Rental/Loaner Vehicles
Complimentary services, such as car washes and windshield washer refills, leave customers feeling good about your service department. But there’s another way you can make them not only feel good but also safer, and it’ll only take a few minutes of your time.
Why Applicant Sourcing Data is Critical to Dealership Hiring Success
If certain job boards or channels do not result in quality candidates, this is a clear sign you should reallocate your budget to other, more successful sources.
iHeartMedia Partners with AUTOFLYTE to Launch Exclusive Daily Automotive Sales Insights Tool
Data-driven analysis tool utilizes daily sales and market share data to optimize advertising campaigns for auto dealers.
5 Parts of an Outsourced Service BDC Difficult to Replicate In-Dealership
Service calls are your livelihood. You can’t afford to miss your calls. Quit feeding your competitors and the independent shops with your missed calls.
Never Lose a Customer Again
Database monitoring is one of the most effective ways to market to your customers, utilizing accurate information from the credit bureau.
Experian Redefines Marketing to Help Automotive Brands Better Engage and Connect with Car Buyers
This new solution lets automotive marketers identify potential customers more precisely and have more meaningful interactions.
Three Ways Data Can Help Your Dealership Beat the Competition
When your dealership masters and utilizes the information accessible to you — whether in terms of industry knowledge, technology updates or lead details — you go far beyond enhancing your own knowledge; you can map better strategies, provide a better customer experience and reach more shoppers.
Staying Focused and Reinventing
When your dealership is facing stiff competition, the difference between success and failure comes down to two elements — standing out from the competition and building customer loyalty. To compete in today’s automotive industry, top dealerships must “reinvent the wheel” just to stay relevant in an aggressive market.
The Weakest Link in Data Attribution
Since all channels are not equal, how do you know where to invest your ad dollars for the best ROI, especially when you have so many touch points to consider?
F&I Solutions: How to Use Big Data, Not Applications, to Combat Margin Compression
The key here is to stay fluid with the market so as the business continues to change and evolve, you do as well. Keeping your dealership “cutting edge” is your responsibility.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
Dealers Are Waking Up to the True Value of Their Customer Data and Sales Attribution Models
To reach these objectives, dealership managers will need to embrace change. There are new metrics and methods to determine which marketing channels are supporting the goals of the business. One of the changes managers will need to embrace, for example, is that metrics such as cost per click (CPC), impression share, bounce rate, and time on site (TOS) should not be included in the list of key performance indicators (KPIs).
