CarOffer Launches New Instant Wholesale Trade Platform Designed to Reverse Current Margin Compression Trend
CarOffer has created an entirely new way for dealers to win more trades, acquire more used inventory, and sell more cars for less cost.
Business Intelligence 101
Given the importance of being a data-driven organization in today’s economy, it’s imperative to understand what “Business Intelligence” actually encompasses and how it can help with providing strategic and tactical advantages for improving business performance and results.
Look Before You Leap
It’s advice that’s been around for centuries and still makes sense: look before you leap. As a business owner or manager, you want to ensure you have all the information needed to make a decision before making it.
FrogData Shows Dealers How to Extract the Most Value Out of Data in Free Webinar
“Dealerships that succeed use data to make decisions” will be presented by AutoSuccess on Wednesday, July 24th beginning at 2 pm ET/11 am PT.
Outflank the Competition with Proven Data-driven Marketing Techniques
The days of one-size-fits all marketing campaigns are long gone. Learn how tapping into the power of data, you can create better customer experiences, boost acquisition and retention, and maximize revenue.
Customer Loyalty is Created in the Service Lane
One of the most significant trends that auto dealers are grappling with is the erosion of front-end margins. New vehicle gross margins have declined significantly in the last seven years, from 4% in 2011 to 2.2% in 2018.
Podcast: Marketing to Today’s Consumer
Amy Hughes, senior director of dealer intelligence at Experian, joins us to discuss marketing to today’s consumers.
Podcast: Your Dealership’s Third-Party Data
Courtney Evans, VP of Product for Affinitiv, joins us to discuss getting the most from your dealership’s third-party data.
Investing in Programmatic Media
It should come as no surprise that sales are down this year, per sales reporting from major manufacturers. This makes an efficient, lean marketing budget more important than ever.
NADA Chairman, AAA Contest Mobility Narratives
In a speech to the Automotive Press Association last month, NADA Chairman Wes Lutz challenged media storylines about the future of mobility, in particular, the one that claims ride-hailing will replace personal vehicle ownership.
Using Caller-State Data for Lead Attribution
While measuring sales and service revenue by marketing campaign may reveal which campaigns are yielding positive ROIs and which are not, this approach doesn’t reveal why the campaigns are performing the way they are.
Are You Doing Enough to Protect Your Dealership’s Data?
It’s important for you to take the necessary steps to protect all your dealership’s data. Here are some things you can do to make sure your data remains secure and accessible.
