The Data-Driven Dealer Series, Part 2: Reach Your Audience
Keep the lines of communication open with past buyers, even if you don’t expect them to be in the market for a new vehicle just yet.
The Data-Driven Dealer Series, Part 1: Where’s Your Data?
Successful marketing comes from understanding your customers’ identity. Building a picture of who has purchased from you helps target who is likely to buy in the future.
Drive, Measure Dealership Traffic with VDX.tv, Urban Science
The Urban Science DataHub data is sourced directly from the OEM and can be matched to create targetable segments and provide measurement solutions.
Podcast: Phone Data to Fight Back Against COVID-19
Cory Wright, director of training for CallRevu, joins us discuss using phone data to fight back against COVID-19.
Podcast: Improved Customer Data Management
Michael Paladino, customer success manager for Black Ink Technologies, joins us to discuss the importance of improved customer data management.
Using Data to Connect With Buyers
Creating a comprehensive contact record opens up communication channels and extends your marketing reach with every shopper.
Cox Automotive Rates & Incentives Now Delivers Data Faster, With Better Accuracy Than Ever
Cox Automotive Rates & Incentives (CAR&I) is announcing the introduction of three new enhancements that will generate a more consistently accurate industry indicator of retail buying motivation available on a monthly basis.
The Case of the Missing Google Traffic
Google Analytics is the gold standard for measuring website performance. The key metrics usually monitored are number of visitors or sessions, bounce rate and website conversion. Dealers have learned to ask the right questions and look out for the obvious problems.
Developing a Data-Curious Culture at Your Dealership
AI, BI, Big-Data, Machine-Learning. These are just some of the buzzwords being thrown around in today’s business environment. Who benefits from these concepts and technologies? Is it just the big-box retailers or the industrials, or can your dealership use them too?
Start Using the Right Data to Target Customers
Data-as-a-service companies are enabling brands to engage with people exactly when they are shopping: to understand their behavior, their desires and to be able to make the right offer at the right time, in real time.
Dealer Data Vaults: The Holy Grail of Data
If you’re like most dealerships today, one thing you are not short of is data. Regardless of which DMS you use, the system constantly collects data. Your CRM system does the same, as does your website and whatever third-party sites you’re marketing on.
CarOffer Launches New Instant Wholesale Trade Platform Designed to Reverse Current Margin Compression Trend
CarOffer has created an entirely new way for dealers to win more trades, acquire more used inventory, and sell more cars for less cost.
