Motive and Educate: What Your Team Needs From You as a Leader
No matter which vehicles you sell, what services you provide or how long you’ve been in business, your most valuable resource will always remain the same: your people. Those who make up your team will be your greatest asset or your greatest liability. As a leader, either of a team or of the entire company,
The Business Case for Gratitude
This year, I’m upping my “thank you” game, and I challenge you to the same in your dealership — for the benefit of your employees, your customers and yourself.
Your Best Defense is a Good Offense
The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.
Big Data Fuels Car Sales
People love their cars, which is why selling them the vehicle of their dreams is as much about winning their hearts as their minds. It’s like being a matchmaker; if you’re going to present the right make and model to make the sale, you’d better know what turns them on.
Long-Term Strategies for Long-Term Growth
Auto consumers are more sophisticated than ever before. They know what they are looking for, and they know where to find information before they ever step foot on a dealership lot. So, how can you put your dealership at the top of their list? While there are certainly ways to see short-term gains, dealerships looking
Setting Your Expectations for a Loyalty Program
Each visit is an opportunity to prepare for the next visit and set realistic expectations on what services will be needed.
Improving the Car Buying Experience By Maximizing the CRM
There is one constant complaint from automotive customers: Nobody likes the car buying process. In fact, according to a 2016 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like the current process. The study further explains that the two biggest sources of car buying frustration are that it takes too
Are Your Customers Keeping Their Appointment?
“On average, when your BDC rep closes an appointment, it takes up to five touches to get that person to show up at the dealership. These efforts include text messages, emails and additional reminder calls.”
Stop the Turnover: A Frank Look at Why Your Service Advisors are Leaving
If we focus on the needs of our people, they’ll be more satisfied with their current career instead of looking to the next one. That will reduce our employee turnover and create more consistency with our customers, which is a key component to keeping your guests coming back.
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 2
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
Win Back Your Local Customers
Some of the key reasons customers choose dealerships farther away are reasons you can leverage to help you start winning back those wandering customers.
